Meta Tests New “Series” Feature for Reels on Instagram and Facebook
Meta is testing a new feature called “Series” for Reels, giving creators a better way to organize episodic video content on Instagram and Facebook. The feature is designed to help viewers follow multi-part Reels more easily instead of losing track of episodes while scrolling through their feed.
With Series, selected creators can group both new and existing Reels into a single collection. Each Reel works like an episode in a larger story, challenge, tutorial, or ongoing theme. These collections will appear in a dedicated area on a creator’s profile, making it easier for audiences to watch episodes in order and return later to continue where they left off.
The move shows that Meta wants Reels to become more than just quick, one-off short videos. By supporting serialized content, Instagram and Facebook could encourage users to spend more time watching creator videos and build stronger viewing habits around recurring content.
For creators, the feature could be especially useful for content formats such as fitness programs, cooking lessons, beauty tutorials, travel diaries, educational explainers, daily challenges, and behind-the-scenes stories. For example, a creator posting a “10 Days of Healthy Baking” series could place all ten Reels into one organized collection, allowing followers to easily find every episode without searching through older posts.
Viewers who discover one episode while browsing Reels or scrolling their feed will be able to tap into the full Series and see the rest of the episodes. They can also save a Series to watch later or keep up with future additions.
Meta is currently testing the feature with a limited group of creators and content producers who already publish serialized videos across Instagram and Facebook. While the company has not revealed when Series will roll out more widely, the test suggests that Meta is exploring new ways to make Reels more structured and easier to follow.
The company is also looking at possible monetization options for Series, though no specific details have been shared. If monetization becomes part of the feature later, it could give creators another way to earn from organized, premium, or exclusive video content.
The new Reels Series feature could become an important tool for creators who want to build loyal audiences through ongoing storytelling. Instead of relying only on viral, standalone clips, creators may soon have a stronger way to turn short-form videos into connected experiences that keep viewers coming back.
