Cup Noodles has stirred up some nostalgia with their intriguing new controller concept that echoes the iconic Nintendo Famicom era, but with an unexpected twist—a dedicated “shrimp” button. This unique design mirrors the shape of the Super Famicom controller, yet replaces the traditional A and B buttons with shrimp icons. This quirky choice is a playful nod to the Japanese pronunciation of “A” and “B,” which humorously sounds like “ebi,” the word for shrimp in Japanese.
Adding a layer of nostalgia and confusion, this conceptual controller merges elements from different generations. It captures the aesthetic of the Super Famicom, which featured a four-button layout (A, B, X, Y), but the mock-up sticks with just two buttons, similar to the original Famicom.
This entertaining concept is part of Nissin’s Cup Noodles strategy to generate buzz on social media as they launch their “Cup Noodle Quest 2” campaign. This engaging promotion allows consumers to accumulate points and redeem them for various Cup Noodle-themed merchandise, running through January 2025. It’s a creative way for the brand to engage with fans by combining nostalgia, humor, and interactivity, ensuring Cup Noodles remains at the forefront of consumers’ minds.
