Hisense has once again claimed the prestigious title of being the world’s second-largest TV brand, celebrating its dominance for the third consecutive year. In 2024, Hisense reported a significant achievement by contributing to almost 15% of all television shipments globally. This continued success is largely attributed to the increasing popularity of their brand, driven by strategic international sports sponsorship deals and a growing consumer desire for larger TVs.
In a recent report by AVC Revo on 2024 data, Hisense revealed an impressive 11.9% increase in TV shipments compared to 2023, securing a solid 14.06% share of the global market. The brand has strategically aligned itself with high-profile sporting events, notably UEFA EURO 2024 and soccer club Paris St. Germain, enhancing global brand recognition. Additionally, their sponsorship of the Formula 1 team Infiniti Red Bull and Australia’s National Rugby League has further cemented their presence in sports marketing.
Furthermore, Hisense claims the top spot as the world’s leading brand for televisions measuring 100 inches and above. This achievement marks the second year they have dominated this segment. While large models like the 100-inch screens capture attention, Hisense continues to provide more traditionally-sized televisions like the 75-inch MiniLED U9, which remains popular among online consumers.
Looking ahead to 2025, Hisense is poised to captivate the market with groundbreaking new models. The upcoming 116-inch TriChroma LED TV features revolutionary MiniLED-based RGB Local Dimming technology, promising to redefine viewing experiences. Furthermore, at the year’s CES event, they unveiled the gigantic 136-inch 120Hz MicroLED 136MX, showcasing the brand’s commitment to pushing the boundaries of home entertainment.
Hisense’s relentless innovation and strategic global engagements hint at an exciting future in television technology, with new developments poised to enhance the home entertainment landscape even further.
