Google Vids is getting a major AI upgrade, and the biggest new feature could make video creation feel much more personal. Google has announced that users will soon be able to create a custom digital avatar that looks and sounds like them, using only a selfie and a voice recording.
The update turns Google Vids into more than just an AI-powered presentation tool for the workplace. With personalized AI avatars, smarter editing tools, and new generative video features, Google is positioning Vids as a broader AI video creation platform for businesses, teams, educators, creators, and professionals who want to produce polished videos faster.
The new avatar feature allows users to generate a digital version of themselves that can appear in videos and deliver scripted content. This could be especially useful for company announcements, training videos, onboarding materials, internal updates, product explainers, and other business-focused video content.
Instead of recording yourself every time, you could create a video using your AI avatar, helping teams save time while still keeping a human presence in their content.
Google is also bringing its Gemini Omni AI model to Google Vids. This update allows users to create videos using a mix of written prompts and uploaded reference images. In simple terms, you can describe the kind of video you want, provide visual examples, and let the AI combine those inputs to generate the final result.
Gemini Omni can also help improve existing videos. For example, users can change a background, improve lighting in footage shot on a phone, or add visual effects without needing advanced editing skills. This makes Google Vids more accessible to people who want professional-looking results but do not have experience with traditional video editing software.
Another important improvement is support for step-by-step editing. Instead of generating a video and starting over whenever something needs to change, users can make adjustments gradually. This makes the process feel more conversational and flexible, allowing creators to refine a video as they go.
These updates could make Google Vids a stronger competitor in the growing AI video generator market. Tools that create talking avatars and AI-powered videos have become popular among companies looking to produce content quickly and at scale. With Google Vids built into Google Workspace, the company has a major advantage among businesses already using apps like Docs, Slides, Drive, and Meet.
Google is also adding safeguards around the use of personal avatars. The company says the avatars will be tied to the account holder’s likeness and connected to their Google account. Videos created with these AI tools will also include invisible SynthID watermarking, which is designed to help identify AI-generated content.
Access to personal AI avatars will not be available to everyone immediately. Google says the feature will be limited to users in certain regions and will only be available to people aged 18 or older.
With custom AI avatars, Gemini Omni-powered video generation, easier edits, and built-in safety measures, Google Vids is evolving into a more powerful AI video creation tool. For businesses and professionals, the update could make it much easier to create engaging videos without cameras, studios, or complex editing software.
