Google has officially introduced the Fitbit Air, a new screenless health tracker designed for people who want the essentials without the bulk, distractions, or price tag of a traditional smartwatch. Positioned as the most affordable and lightweight device in the current Fitbit lineup, the Fitbit Air is now available for pre-order at US$99.99, with a targeted on-shelf date of May 26 for a special edition.
Instead of focusing on apps and on-wrist visuals, Fitbit Air leans into a minimalist approach: wear it, track your day and night, and check your stats on your phone. The screenless design helps keep the tracker compact and comfortable, especially for users who prefer something subtle for 24/7 wear, including sleep tracking.
At $99.99, the Fitbit Air is clearly aimed at budget-conscious buyers and first-time fitness tracker users who want reliable health tracking in a simple form factor. It also caters to anyone who finds full-featured smartwatches unnecessary, too heavy, or too distracting during workouts and daily life.
With pre-orders already open and a May 26 release window highlighted for a special edition, the Fitbit Air is shaping up to be Google’s most accessible entry point into the Fitbit ecosystem—offering a lightweight, screen-free alternative for everyday health and fitness tracking at a lower price.
