Fitbit’s Next Big Move: A Screenless Air Wearable Is Coming Soon

A new Google wearable may be on the way, and a fresh leak suggests it will be called the Fitbit Air. The device has already sparked interest because it appears to be a screenless fitness band, putting it in the same conversation as minimalist wearables designed for all-day health and recovery tracking.

The Fitbit Air name first gained attention after the wearable was spotted in a teaser video featuring basketball star Stephen Curry. In the clip, the device looks slim and lightweight, with a narrow strap and no visible display. That design choice hints at a “wear it and forget it” approach—focused on comfort, continuous tracking, and less distraction than a traditional smartwatch.

According to recent reporting citing sources familiar with the matter, “Air” could be a nod to a lighter build. That would align with what’s been seen so far: a low-profile band that looks built for training, sleep tracking, and everyday wear without the bulk of a screen.

Retail listings have also reportedly surfaced, revealing possible pricing, a release timeline, and a wide range of band options. The leaked details point to an estimated price around $99, with a possible release date of May 16. If accurate, that pricing could make the Fitbit Air a more affordable entry into screen-free health tracking compared with some subscription-heavy alternatives.

The listings also suggest Google will offer multiple strap styles and color choices, including:

Performance Loop Band: Obsidian, Fog, Lavender, Berry
Active Band (Small, Large): Obsidian, Fog, Lavender, Berry
Elevated SoftFlex Band: Obsidian, Moonstone, Porcelain
Metal Mesh Band: Silver, Warm Gold

Those options make it clear Google may be positioning the Fitbit Air not only as a fitness tool, but also as a customizable everyday wearable—something that can switch from workout-ready to more fashion-forward with a quick band change.

Subscription features are another key part of the leak. Earlier rumors suggested the Fitbit Air would include core tracking features for free, while advanced AI-powered tools would sit behind a subscription. The same leaks point to a possible rebrand of Fitbit Premium into a Google Health subscription. This package is expected to include a coaching feature currently known as Fitbit Personal Health Coach, though it may be renamed to Google Health Coach as part of the shift.

As for the hardware, leaked images of the Fitbit Air show a mostly light gray band with a distinctive orange edge detail. The device is expected to include a suite of sensors for health metrics such as heart rate and SpO2, plus an accelerometer to power fitness and movement tracking.

While Google hasn’t officially confirmed the Fitbit Air yet, the growing number of details—name, band variants, possible price, and a rumored launch date—make it feel increasingly close to a real product reveal. If the leaks hold up, the Fitbit Air could become one of the most interesting upcoming fitness wearables for people who want powerful health tracking without a screen.