Figma acquires Weavy to launch Figma Weave, bringing powerful AI image and video creation into its design platform
Figma is expanding its creative toolset with the acquisition of AI media generation startup Weavy. The team of 20 will join under a new brand, Figma Weave, signaling a big push into advanced, multi-model image and video creation for designers and product teams. Terms of the deal were not disclosed.
Founded in 2024 and based in Tel Aviv, Weavy raised a $4 million seed round in June led by Entrée Capital, with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman. For now, Weavy will continue operating as a standalone product, with deeper integration into the broader Figma platform planned under the Figma Weave brand.
Weavy’s browser-based tools are designed for speed, control, and quality. Creators can mix and match different AI models, then refine outputs using professional-grade editing capabilities. That includes layer-level adjustments, lighting tweaks, color changes, and angle control, all guided by prompts. The workflow feels natural for designers: start with an image prompt on an infinite canvas, compare results from multiple models, select a favorite, and build on it by generating matching video variations. At any point, users can edit, branch, or remix to push the look further. Designers can also chain multiple prompts and models together to reach highly specific visual outcomes.
On the model side, Weavy supports a range of options. For video, creators can choose from Seedance, Sora, and Veo. For images, there’s Flux, Ideogram, Nano-Banana, and Seedream. This multi-model approach gives teams flexibility to optimize for style, fidelity, and speed based on the task.
Figma’s leadership praised Weavy’s node-based system for the control it gives designers. The approach enables branching, remixing, and iterative refinement, blending creative exploration with precision craft—while staying approachable and enjoyable to use.
The move comes amid growing demand for AI-native design workflows. Recent industry activity underscores the trend: AI-focused players are investing in teams and tools that blend real-time media generation with production-ready controls. In April, Krea announced it had raised $83 million across several rounds from firms including Bain Capital, a16z, and Abstract Ventures, highlighting the momentum behind generative design platforms.
With Figma Weave, the company is positioning itself as a go-to hub for concepting, brand styling, and product mockups powered by AI. For designers, the promise is clear: faster exploration, finer control, and a direct path from idea to polished visuals—without leaving the Figma ecosystem.
