Fujifilm Camera Prices Are Going Up: X100 VI, X-T50, X-E5, X-S20, and GFX100 II Affected
Fujifilm fans planning to buy a new camera may want to act sooner rather than later. Starting September 1, 2026, several popular Fujifilm camera models are expected to become more expensive in Europe, with price increases ranging from €100 to €500 depending on the model.
The biggest reason appears to be rising production costs linked to the ongoing DRAM crisis. While many consumers associate DRAM shortages with computers, RAM, and storage devices, the impact reaches much further. Modern digital cameras rely heavily on advanced semiconductors, processors, memory components, and image sensors, all of which can be affected when supply chains tighten and component prices climb.
One of the most notable increases applies to the Fujifilm X100 VI, one of the most in-demand compact cameras on the market. Its suggested retail price is set to rise by €200, moving from €1,799 to €1,999. Given the X100 VI’s popularity among street photographers, travel creators, and everyday shooters looking for premium image quality in a compact body, this price jump may make an already hard-to-find camera even more costly.
The Fujifilm X-E5, Fujifilm X-T50, and Fujifilm X-S20 are also expected to see price increases of €100 each. This applies not only to the camera bodies but also to lens kit versions, meaning buyers looking for a complete setup will also feel the price change.
For medium-format photographers, the Fujifilm GFX100 II is facing the largest increase. Its price is set to rise by €500, bringing the suggested retail price from €7,999 to €8,499. The GFX100 II is aimed at professionals and high-end creators who need exceptional resolution, dynamic range, and image detail, but this increase pushes it further into premium pricing territory.
Here are the expected Fujifilm price changes from September 1, 2026:
Fujifilm X100 VI: from €1,799 to €1,999
Fujifilm X-E5: from €1,549 to €1,649
Fujifilm X-T50: from €1,499 to €1,599
Fujifilm X-S20: from €1,399 to €1,499
Fujifilm GFX100 II: from €7,999 to €8,499
At the moment, these confirmed changes apply to European pricing. Details for other regions have not yet been announced, but global price adjustments remain possible if production costs continue to rise. Camera manufacturers around the world depend on many of the same semiconductor supply chains, so Fujifilm may not be the only brand forced to review its pricing.
For photographers, this means the timing of a purchase could matter. Anyone considering the Fujifilm X100 VI, X-T50, X-E5, X-S20, or GFX100 II may find better value before the September price increase takes effect. After that date, the same camera body or lens kit could cost significantly more.
The broader takeaway is clear: the DRAM crisis is no longer just a computer industry problem. It is now influencing the price of digital cameras, imaging equipment, and other technology products that rely on advanced chips. If component shortages and higher manufacturing costs continue, more camera price increases could follow across the industry.
