Disney is getting ready to make Disney+ feel more like a daily scroll, not just a place you visit when you’re ready to watch a full movie or binge a series. After the rise of short-form platforms like TikTok and the continued popularity of Instagram Reels, Disney has confirmed it will introduce short-form video content on Disney+ in the U.S. later this year, aiming to increase everyday engagement.
The announcement was shared during Disney’s Tech + Data Showcase at CES 2026, where the company positioned the update as part of a broader evolution of the streaming service. Disney says the new experience will grow over time, expanding across news and entertainment while becoming more personalized and dynamic—an effort designed to turn Disney+ into a “must-visit” destination people open daily, not occasionally.
So what will these Disney+ short videos look like? According to details shared with Deadline, the content could take multiple forms. Viewers may see original short-form productions made specifically for quick viewing, repurposed clips that originally lived on social media, standout scenes pulled from Disney TV shows or movies, or a mix of all of the above. In other words, Disney+ is looking to build a feed that can deliver fast, snackable moments while still connecting back to longer content on the platform.
Disney also emphasizes that it plans to integrate vertical video in a way that feels natural, especially for mobile viewing habits. Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, explained that the goal is to match how people already use their phones—so the feature doesn’t feel random or out of place inside the Disney+ experience.
This isn’t Disney’s first step into vertical, personalized video feeds. The company rolled out a similar feature in the ESPN app last year, offering users a tailored stream of quick clips. Bringing that concept to Disney+ signals a bigger strategy: capturing the attention of younger viewers who often prefer quick, swipeable content over traditional long-form streaming.
Disney+ also won’t be the first streaming service to experiment with this format. Netflix introduced its own vertical video feed last year, letting users scroll through clips from its original titles—proof that major streamers view short-form discovery as a key battleground for retention and engagement.
For Disney+, the bet is clear: if viewers are already spending time watching short clips every day on their phones, Disney wants some of that daily habit to happen inside its own app—powered by familiar franchises, memorable scenes, and bite-sized originals designed for the way people watch now.
