G-SHOCK is heading to a galaxy far, far away with a new collaboration timed to the theatrical release of Star Wars: The Mandalorian and Grogu, arriving in theaters on May 22, 2026. Rolling out as a 360 campaign across the US, UK, and EU, the launch blends Star Wars storytelling with the shock resistance and durability that have defined G-SHOCK since 1983.
At the heart of the campaign is a warm, fan-first custom spot that follows a father and daughter on their way to a special screening of the new movie. Along the journey, their watches keep them on schedule while subtly spotlighting what the collaboration is really about: family, shared fandom, and the kind of gear that feels ready for anything—whether you’re navigating the Outer Rim or just everyday life.
Two limited promotional watches were chosen to represent the iconic duo, and each model leans into recognizable details fans will appreciate.
First is the GM-2100 G-Steel, designed to echo the unmistakable look of Mandalorian armor. Its forged metal bezel and industrial finish call to mind the feel of Beskar steel, while G-SHOCK’s core guard structure reinforces the brand’s reputation for serious toughness and shock resistance. It’s a statement piece built to look rugged and hold up to real wear.
Then there’s the BA-110 Baby-G, inspired by Grogu’s signature presence with a green colorway that immediately feels on-theme. Compact and easy to wear, it still brings the resilience expected from the G-SHOCK family, making it a strong companion option for fans who want something bold, wearable, and character-inspired.
One of the biggest collectibles in this release isn’t just the watches—it’s what comes with them. For the first time in a G-SHOCK collaboration, both models include an officially licensed Bounty Hunter ID Card Watch Stand. The concept is designed with collectors in mind: it starts as a flat, character-specific ID display, then uses integrated magnets to transform into a rigid 3D stand for showcasing the watch when it’s off the wrist. It’s part display piece, part practical accessory, and built to be shown off.
G-SHOCK says the campaign is meant to reflect the emotional core of The Mandalorian and Grogu, mirroring the father-child bond seen in the story’s “found family” theme. It also highlights how Star Wars fandom crosses generations, connecting longtime fans with newer ones through shared rituals—like gearing up for opening weekend.
According to G-SHOCK’s Senior Marketing Content & Campaign Manager Warren Halliwell, the goal was to create a “bounty hunter-ready” collaboration that feels built for harsh conditions, while also celebrating the fan community by bringing their voices and adventures into the campaign. Walt Disney Studios’ EVP of Partnerships, Promotions, Synergy & Events, Lylle Breier, added that the campaign captures the joy of fandom through the father-and-daughter movie trip, while letting fans carry iconic elements of the story into their own journeys.
The limited promotional G-SHOCK collection tied to The Mandalorian and Grogu is set to launch starting May 1, 2026, across the US, UK, and European Union through flagship G-SHOCK stores, select retailers, and online.
As for the film itself, The Mandalorian and Grogu is positioned as an all-new Star Wars adventure with Din Djarin (Pedro Pascal) and his apprentice Grogu taking on their most thrilling mission yet. Set after the fall of the Empire, the galaxy remains unstable with Imperial warlords still scattered, while the New Republic tries to protect what the Rebellion fought for. Directed by Jon Favreau, the movie also stars Jeremy Allen White and Sigourney Weaver, with music by Ludwig Göransson and writing credited to Jon Favreau, Dave Filoni, and Noah Kloor.
