AYANEO’s KUN and NEXT LITE handhelds are now available at Best Buy, marking the company’s entry into the U.S. market. This move is significant as AYANEO aims to increase competition in the handheld gaming segment. The company’s diverse range of products, from high-end to lightweight handhelds, will now be more accessible to U.S. consumers.
Previously, AYANEO sold its products directly to customers through crowdfunding campaigns or its official website, limiting their market reach. The listing on Best Buy represents the first major U.S. retailer partnership for AYANEO, featuring in-stock units ready for immediate purchase.
AYANEO’s KUN features a Ryzen 7 7840U Phoenix APU, an 8.4″ 2.5K resolution IPS screen, and a large 75Wh (19,500mAh) battery, positioning it as the company’s flagship model, albeit at a high price of $999. This price point is notably higher than that of competitors like ASUS’s ROG Ally.
The AYANEO NEXT LITE, equipped with a Ryzen 7 4800U APU, is considered an entry-level product and retails for $399. This provides a budget-friendly option, though it faces competition from the Steam Deck in the same price range. For AYANEO to remain competitive, future offerings will need to address the pricing and value propositions in this market segment.
