Audi’s 776-hp E5 electric wagon races to 10,000 orders in the first 30 minutes

Audi E5 Sportback storms China: 10,000 orders in 30 minutes for 776-hp electric wagon starting at $33,000

Audi’s newest battery-electric model is making a statement in the world’s largest car market. The 2025 Audi E5 Sportback racked up 10,000 orders within just half an hour of going on sale in China, signaling strong demand for the brand’s standalone EV tailored to local tastes.

Performance is a headline feature. The range-topping dual-motor E5 Sportback delivers 776 hp and sprints from 0 to 62 mph in 3.4 seconds. Entry models are no slouch either, with a 295-hp setup aimed at daily driving efficiency. Audi has even given the production car a small power bump over the concept, underscoring its performance focus.

Value is another big draw. The base E5 Sportback starts at around $33,000 and offers up to 385 miles of CLTC-rated range from a 75 kWh battery. The flagship variant steps up to a 100 kWh pack and stretches that figure to 402 miles, with pricing from about $45,000. Those numbers position the E5 as a compelling long-range electric wagon at an aggressive price point.

Inside, the E5 embraces a design language aligned with Chinese preferences. A panoramic 59-inch-wide display spans the dashboard, flanked by digital side mirrors for a high-tech cockpit feel. Premium touches include Alcantara trim and wireless smartphone charging, blending luxury with modern usability. A revised Audi emblem further distinguishes this EV from the brand’s Western-market lineup.

The E5 Sportback was co-developed with SAIC and will be produced at a SAIC-Volkswagen facility in Shanghai, emphasizing Audi’s commitment to local collaboration and localized engineering for China’s EV landscape.

Key highlights:
– 10,000 orders in the first 30 minutes in China
– Dual-motor top trim with 776 hp; 0–62 mph in 3.4 seconds
– Entry model rated at 295 hp
– CLTC range up to 402 miles (100 kWh); 385 miles (75 kWh)
– Starting prices: approximately $33,000 (base) and $45,000 (flagship)
– 59-inch dashboard-wide screen, digital side mirrors, wireless charging, Alcantara accents
– Co-developed with SAIC; production in Shanghai

With bold performance, long-range capability, and tech-forward design at an accessible price, the Audi E5 Sportback arrives as a serious contender in China’s competitive electric vehicle market.