Last year, Apple made waves with the introduction of its MacBook Pro lineup featuring the revolutionary M4 series chips. This innovation has not only bolstered Apple’s foothold in the tech market but has also played a significant role in increasing the company’s overall market share. Coupled with the launch of Apple Intelligence—an exciting feature for iPhone, iPad, and Mac—Apple’s influence has noticeably strengthened in the last quarter of 2024.
Recent findings from Canalys reveal that Apple’s share of the Mac market is expanding at a faster rate than its top competitors in the Windows segment. Although Apple currently holds the fourth position in the overarching PC market, trailing Lenovo, HP, and Dell by just 10 percent, the Cupertino-based giant experienced impressive growth in the closing months of 2024. This positive trajectory hints at potential advancements, particularly within the enterprise sector.
Jessop from Canalys commented on Apple’s robust performance in Q4 2024, highlighting the company’s success in surpassing its top three rivals by achieving a 10.2% market share within the total PC domain and a remarkable 45% share of the AI-capable PC market. He also touched upon Apple’s evolving channel strategy, marked by the forthcoming launch of the Apple Partner Network. This initiative aims to simplify partner tiers and carve out a presence in the Enterprise segment while emphasizing Mac’s compatibility and scalability.
To give you a clearer picture of the current market standings, here’s a snapshot:
– Lenovo: 25%
– HP: 20%
– Dell: 15%
– Apple: 10%
– Asus: 7%
– Acer: 6%
– Huawei: 2%
– Microsoft: 0.4%
– Others: 15%
Apple’s remarkable market share growth is a testament to its cutting-edge hardware upgrades and the introduction of new Apple Intelligence features. Beyond the hardware, Apple dominates the AI-capable PC market with an impressive 45% share, leaving its top competitor trailing far behind with just 15%.
In terms of AI capabilities throughout 2024, 17% of shipped PCs were termed AI-capable, with Apple snagging the lion’s share at what Canalys terms 54%, though their graph depicts 45%. Regardless of the precise figure, AI is poised to gain momentum in the coming years, promising to become crucial in delivering personalized user experiences and boosting productivity. Over time, these attributes could heavily influence brand loyalty and sway customers when considering future device upgrades.
Interestingly, the overall PC market continues to thrive, driven largely by enterprise efforts to replace outdated technology. Microsoft’s cessation of support for Windows 10 has catalyzed a shift towards newer models running Windows 11. As these trends evolve, we anticipate sharing further insights into Apple’s Mac market share trajectory.
