Vivo, the renowned Android smartphone manufacturer, is rumored to be launching a new sub-brand called Jovi, focusing on budget-friendly smartphones with robust features. The first offering under this new label is expected to be the Jovi Y39 5G, which appears to be the successor to the Vivo Y38 5G.
The Jovi Y39 5G is anticipated to maintain the appeal of the Y38, which is celebrated for its impressive 6,000mAh battery and high-refresh 120Hz display. Priced around $257 in markets like Hong Kong, the Y38 has been well-received for its balance between cost and capability.
This new line, Jovi, aims to distinguish itself from Vivo’s existing subsidiary, iQoo, known for providing performance-centric devices at competitive prices. Unlike iQoo’s performance focus, Jovi is expected to prioritize affordability and long-lasting battery life.
The upcoming Jovi Y39 5G has reportedly been spotted on Geekbench, labeled as the vivo V2444A. It is said to be powered by the Snapdragon 4 Gen 2 platform, mirroring the Y38’s core architecture. Additionally, the device might debut with Android 15, enhancing its appeal as a cutting-edge, budget-conscious device.
As Vivo prepares to diversify its offerings with the Jovi line, consumers can expect a fresh array of smartphones that deliver essential features at a reasonable price, helping to redefine value in the mobile phone market. Keep an eye out for the official launch, which promises to introduce yet another compelling choice for budget-savvy tech enthusiasts.
