AMD Radeon RX 9000 GPU Prices Hit New Lows as RX 9070 XT and RX 9060 XT Fall Below MSRP
AMD’s RDNA 4 graphics cards are seeing a surprising price shift in select markets, with several Radeon RX 9000 series models dropping to some of their lowest prices yet. While many PC builders are still dealing with inflated GPU pricing caused by rising memory costs, some regions are now moving in the opposite direction.
The biggest price cuts appear to be happening in parts of Japan, the European market, and select areas of East Asia. In these regions, AMD Radeon RX 9000 graphics cards have been steadily getting cheaper over the past few months, making the latest RDNA 4 GPUs far more attractive for gamers and PC enthusiasts waiting for a better upgrade window.
Two models stand out in particular: the Radeon RX 9070 XT and the Radeon RX 9060 XT 16 GB. Both cards have seen noticeable price declines, with some retail listings now sitting near or even below their original manufacturer suggested retail prices.
The Radeon RX 9070 XT, AMD’s higher-end RDNA 4 graphics card, has seen one of the most dramatic drops. In Japan, its official launch pricing started around 112,980 yen and could reach up to 137,800 yen depending on the model and partner design. However, recent market tracking shows that several RX 9070 XT cards have dropped well below that range.
Over the last three months, the Radeon RX 9070 XT has reportedly fallen from around 110,000 yen to roughly 90,000 yen. Some models have been spotted as low as 87,800 yen, which is approximately $552. That is especially notable because it puts the card below the expected reference pricing in the United States.
Popular custom models such as Sapphire’s Pulse Radeon RX 9070 XT and ASRock’s Radeon RX 9070 XT Challenger are now selling around the 90,000 yen mark in Japan. For buyers who held off during the early pricing surge, this could be one of the strongest opportunities yet to pick up an RDNA 4 GPU at a more reasonable price.
The Radeon RX 9060 XT 16 GB is also becoming more affordable. This card has been one of the more interesting options in AMD’s RDNA 4 lineup because it targets gamers looking for strong performance without moving into premium GPU territory. With 16 GB of VRAM, it also appeals to users who want extra memory headroom for modern games, higher-resolution textures, and future releases.
In Japan, the RX 9060 XT 16 GB has now dropped to around 52,800 yen, or roughly $332. That is below its U.S. launch price of $349 and sits at the lower end of its original Japanese pricing range, which was around 52,800 yen to 59,800 yen. For a 16 GB graphics card, that pricing makes the RX 9060 XT far more competitive in the current GPU market.
The main reason behind these price cuts appears to be weakening demand after months of elevated GPU prices. Earlier price hikes were largely tied to rising VRAM costs, which pushed many graphics cards above their intended launch prices. This created a difficult environment for buyers, especially those building mid-range gaming PCs.
Now, retailers in some regions may be cutting prices to move inventory and recover costs. In some cases, reports suggest that stores could be selling certain RDNA 4 graphics cards at very slim margins or even at a loss simply to clear stock. That kind of pressure often leads to weekly price reductions, especially when demand slows and newer GPU inventory continues to arrive.
For gamers, this is an important trend to watch. The Radeon RX 9070 XT becoming cheaper makes AMD’s higher-performance RDNA 4 lineup more accessible, while the RX 9060 XT 16 GB dropping below launch pricing strengthens AMD’s position in the value-focused GPU segment.
However, these lower prices are not yet universal. Many regions are still dealing with high graphics card prices, limited discounts, or inconsistent stock. Buyers in markets where GPU prices remain inflated may not see the same deals immediately. Still, the downward movement in Japan and other select regions could be an early sign that the broader Radeon RX 9000 series market is beginning to stabilize.
If the trend continues, AMD Radeon RX 9000 GPUs could become much more appealing for PC gamers in 2026, especially compared to the high prices seen during the memory cost surge. The combination of lower retail prices, strong VRAM configurations, and improving availability may help RDNA 4 cards gain traction among budget and performance-focused buyers alike.
For now, the Radeon RX 9070 XT and Radeon RX 9060 XT 16 GB are the two models to keep an eye on. Both have moved into much more competitive territory, and if similar cuts spread to more regions, AMD’s latest graphics cards could become some of the best-value GPU options on the market.
