The much-anticipated launch of AMD’s Radeon RX 9070 series is creating quite a buzz, particularly because it deviates from previous launches in a significant way. For the first time, AMD will not be releasing a “Made-By-AMD” (MBA) reference model of the RX 9070 series when it hits the market. Instead, the launch, set for February 28, will prominently feature custom models from well-known AIB partners such as XFX, ASUS, and Sapphire.
This strategic move comes after AMD’s initial plans faced delays, and it’s now clear that the absence of an AMD reference model isn’t merely speculation. This insight is reinforced by a recent promotional post from AMD, where the company points out that the GPU depicted in their announcements won’t be available for purchase—hinting at the new plan for this release.
The exclusion of a reference variant could signify a shift in AMD’s approach, potentially giving AIB partners the spotlight during the launch. Historically, AIBs have sometimes felt sidelined, as AMD prioritized sales of its own models. This change means consumers will have a slew of custom models to choose from right from the get-go, a prospect that many in the tech community are finding exciting.
The custom models from top manufacturers promise to bring plenty of innovation, with designs that might offer enhanced performance features. These new models are expected to be quite capable and diverse, with several already previewed online, leaving enthusiasts eager to see what’s in store.
The official unveiling of the RX 9070 series is expected to be a highlight event, scheduled for February 28 at 8 am ET/7 am CT/5 am PT. Fans and interested buyers can tune in to watch the reveal live, as AMD showcases the next-generation power of its RDNA 4 line-up. The series is expected to hit retail shelves by March 6, giving buyers a short wait to get their hands on the latest AMD technology.
