Drowning in options when you shop online? Amazon’s new Help Me Decide AI is designed to cut through the clutter and point you to the right product faster. Built into the Amazon Shopping app, it analyzes what matters to you—your past purchases, stated preferences, product details, and real customer reviews—to deliver a personalized pick in seconds.
Here’s how it works
– When you’re browsing a product page, tap the Help Me Decide button near the top.
– The AI evaluates your preferences alongside product specs and community feedback.
– You’ll see a clear recommendation tailored to your needs, plus two alternatives: a lower-priced option and a higher-end choice.
Why shoppers will like it
– Saves time by narrowing down dozens or even hundreds of listings to a short, curated set.
– Reduces decision fatigue by translating reviews and specs into easy-to-act-on guidance.
– Offers confidence with a main pick and budget/premium alternatives for quick comparison.
Where you can use it
– Available now in the Amazon Shopping app on Android and iPhone.
– Also accessible when visiting Amazon.com on a mobile web browser.
Under the hood
– The recommendation system is built using Amazon SageMaker and powered by Amazon Web Services.
Quick start
1) Open the Amazon Shopping app or visit Amazon.com on your phone.
2) Navigate to a product page in the category you’re exploring.
3) Tap Help Me Decide at the top of the page.
4) Review the top recommendation along with the cheaper and more expensive options, then choose the one that fits your needs and budget.
If you’re tired of getting lost in endless tabs and reviews, Help Me Decide turns the research grind into a simple, confident choice—so you can spend less time comparing and more time enjoying what you buy.
