Apple’s “Awe Dropping” iPhone 17 launch event is finally here, and the countdown is on. The keynote is set for Tuesday, September 9, 2025, with the livestream starting at 10:00 AM PT and 1:00 PM ET. Apple will broadcast the show worldwide at the same moment, so the exact start time depends on where you live.
To help you plan, here are the local start times for several major cities and regions:
– Los Angeles: 10:00 AM PDT (Sep 9)
– Denver: 11:00 AM MDT (Sep 9)
– Chicago: 12:00 PM CDT (Sep 9)
– New York/Toronto: 1:00 PM EDT (Sep 9)
– São Paulo: 2:00 PM BRT (Sep 9)
– London: 6:00 PM BST (Sep 9)
– Paris/Berlin/Madrid/Rome: 7:00 PM CEST (Sep 9)
– Cape Town: 7:00 PM SAST (Sep 9)
– Nairobi: 8:00 PM EAT (Sep 9)
– Dubai: 9:00 PM GST (Sep 9)
– Mumbai: 10:30 PM IST (Sep 9)
– Jakarta: 12:00 AM WIB (Sep 10)
– Singapore/Beijing/Hong Kong/Manila: 1:00 AM (Sep 10)
– Tokyo/Seoul: 2:00 AM (Sep 10)
– Sydney/Melbourne: 3:00 AM AEST (Sep 10)
– Auckland: 5:00 AM NZST (Sep 10)
If your city isn’t listed, use any world clock or time zone converter app to confirm your local start time.
What to expect at Apple’s September event
– iPhone 17 lineup: All eyes are on an ultra-thin model rumored to steal the spotlight from the Pro versions.
– Apple Watch: Look out for Apple Watch Ultra 3 and Apple Watch Series 11 with fresh features and performance upgrades.
– AirPods: Two new variants of AirPods Pro are expected to debut.
– iPad Pro: There’s a strong chance Apple will preview new M5 iPad Pro models, which could be another standout moment.
Apple’s fall keynotes are where the company sets the tone for the year ahead, and this one looks packed. Whether you’re waiting for the ultra-thin iPhone 17, the power-focused iPhone 17 Pro, or the next-gen Apple Watch and AirPods, you won’t want to miss the reveal.
We’ll be following the announcements closely and digging into details Apple doesn’t always highlight on stage, from design changes to feature breakdowns. Which device are you most excited to see: the ultra-thin iPhone 17, the iPhone 17 Pro, or the new Apple Watch and AirPods?
