NVIDIA’s GeForce RTX 40 SUPER series is dominating the South Korean DIY markets, with the RTX 4070 SUPER in particular gaining popularity amongst gamers. The new suite of GPUs, which includes several SUPER variants, has started to overshadow the sales of the original non-SUPER series due to their competitive pricing and enhanced performance.
The GeForce RTX 40 SUPER graphics cards have rapidly taken over the market, nearly doubling the market share of their non-SUPER counterparts. Key research statistics show that GPUs like the RTX 4080, which was initially launched with a hefty price tag of $1200, have nearly vanished from sales charts. Conversely, the RTX 4080 SUPER, which debuted at $200 less, has claimed a significant sales share, reflecting consumer preference for better-priced, high-performance options.
This trend is even more evident with the RTX 4070 SUPER variant, which has consistently maintained a market share of over 12% in recent months. The original RTX 4070, on the other hand, has seen a sharp decline, plummeting to below 2% from a previous 7.24%. Additionally, the RTX 4070 Ti SUPER is also faring well in the market, with a solid 6.5% share as of the latest sales data.
The decline in the original RTX 4070 and RTX 4070 Ti models’ sales is partly attributed to their replacement by the SUPER editions. Furthermore, issues such as GDDR6X DRAM supply shortages have reportedly impacted sales, and rumors suggest that NVIDIA might release a GDDR6 variant to rejuvenate the market presence of these cards.
Price dynamics have played a crucial role in shifting consumer preferences. The RTX 4070 SUPER’s launch price was only marginally higher than the non-SUPER variant but offered an estimated 20% boost in performance. As a result, the average sale price of the RTX 4070 SUPER has been favorable, undercutting the initial MSRP within just a few months. In line with this, pricing adjustments have been made to other SUPER models as well, stimulating increased sales.
Brands like Gigabyte have led the charge for the RTX 4070 SUPER, capturing a considerable portion of the GPU market share. EMTek and MSI have also been dominant players, especially for the RTX 4070 Ti SUPER and RTX 4080 SUPER models. The brand preferences among consumers indicate a strong lean towards reliable manufacturers that offer a balance between price and performance.
The GeForce RTX 40 SUPER GPUs’ success in South Korea is a testament to the growing demand for cutting-edge technology at competitive prices. Gamers and DIY enthusiasts alike are showing a clear preference for GPUs that offer superior performance without breaking the bank, and NVIDIA’s SUPER variants are delivering just that. As market trends evolve, the pricing and performance of GPUs continue to influence consumer choices, making it an exciting time for both manufacturers and consumers in the graphics card industry.
