Sony has officially confirmed US pricing for its newest Bravia lineup, the Bravia 3 II series, giving shoppers a clearer look at what to expect from the brand’s latest entry-level smart TVs. Designed to cover everything from smaller living rooms to oversized home theater setups, the Bravia 3 II range spans six screen sizes, starting at 43 inches and stretching all the way to a massive 100-inch model.
Despite being positioned as an entry-level option, the Bravia 3 II series brings several features that will stand out to buyers comparing 4K TVs in 2026. Every model uses a direct-lit LED LCD panel with 4K resolution and a 120Hz refresh rate, making the lineup appealing not only for everyday streaming but also for smoother sports and gaming visuals.
One of the biggest practical upgrades across the entire series is the inclusion of four HDMI 2.1 ports on every size. For gamers, that matters because HDMI 2.1 is the standard that enables modern features like variable refresh rate (VRR), which helps reduce screen tearing and improve motion smoothness during gameplay. The TVs also support HDR, helping compatible movies and shows look more vibrant and dynamic.
On the picture and audio side, Sony includes XR Triluminos Pro color technology, along with support for popular premium formats such as Dolby Vision for HDR, plus Dolby Atmos and DTS:X for more immersive sound when paired with the right audio setup. In other words, buyers aren’t locked into basic “good enough” playback—these sets are built to handle many of the same formats you’ll find on higher-tier TVs.
Software is another key selling point. The Bravia 3 II models come with Google TV pre-installed, and they also include Gemini out of the box, which should appeal to anyone who prefers a Google-first smart TV experience with modern content discovery and voice features.
While Sony hasn’t fully detailed the internal hardware, industry TV tester Vincent Teoh of HDTVTest suggests the Bravia 3 II lineup may use MediaTek’s Pentonic 800 chipset, a platform introduced nearly two years ago and commonly discussed in relation to midrange and affordable premium TV designs.
Pricing begins at $599.99 for the 43-inch model, then increases in steady $100 steps through the more common sizes up to 75 inches. The jump becomes much larger at the high end, with the 85-inch model priced significantly above the 75-inch, and the 100-inch version landing in a much more premium bracket.
Sony says pre-orders in the US open on April 6, with shipping expected to begin about a month later.
Here is the full US pricing for the Sony Bravia 3 II series:
50-inch: $699.99
55-inch: $799.99
65-inch: $899.99
75-inch: $999.99
85-inch: $1,599.99
100-inch: $3,099.99
