65-inch Sony Bravia 8 OLED drops to $1,198 in early Black Friday deal
If you’ve been waiting for a premium OLED TV that nails movies and gaming without the usual sticker shock, the 65-inch Sony Bravia 8 (XR8B) just hit one of its best prices of the year. Multiple major retailers have it for $1,198—up to $800 off the original MSRP. Prefer a bigger screen? The 77-inch model is down to $1,798.
This Bravia 8 aims to be a do-it-all centerpiece. The ultra-slim design and nearly borderless screen look great on the wall, and the adjustable two-position stand makes it easy to fit on smaller furniture or leave room for a soundbar. As an OLED, it delivers the hallmarks you want for home theater: inky blacks, excellent contrast, and vibrant color. While it isn’t the brightest TV in its class, it’s more than bright enough for most living rooms. Those with very sunlit spaces should keep expectations in check, but movie nights and evening viewing will truly shine.
Sony’s gaming chops are a big draw here, especially for PlayStation owners. Auto HDR Tone Mapping helps PS5 games look as the developers intended, with accurate colors and balanced highlights. The panel runs at 120Hz and keeps input lag very low, so fast-paced action feels smooth and responsive. Some competitors offer 144Hz, but for console play the Bravia 8’s 120Hz support is the sweet spot.
Audio and smart features sweeten the deal. The TV can function as a center channel speaker, giving you crisp dialogue without cluttering your setup, and Acoustic Center Sync support lets you integrate it into compatible Sony systems. Google TV brings an easy-to-use interface with all the major streaming apps, and there’s a handy bonus for gamers: the Bravia 8 can act as a PS Remote Play device, letting you access your PS5 from another room without extra hardware.
A few trade-offs are worth noting. You get two HDMI 2.1 ports, which covers a PS5 and another high-bandwidth device, but some rivals offer four. On the flip side, Dolby Vision HDR is supported here, something you won’t find on certain competing OLEDs, and it can make a real difference with supported movies and shows.
If you want even more brightness, the step-up Bravia 8 II moves to QD-OLED technology for punchier highlights and color volume, though it costs more and still provides only two HDMI 2.1 ports. For many buyers, the current Bravia 8 hits a stronger value-to-performance balance—especially at this sale price.
Quick take
– Price drop: 65-inch Sony Bravia 8 (XR8B) for $1,198; 77-inch for $1,798
– Strengths: Deep OLED blacks, Dolby Vision HDR, low input lag, 120Hz for console gaming, PS5-friendly features, Google TV
– Extras: Can serve as a center channel speaker; PS Remote Play support; adjustable two-position stand
– Trade-offs: Not the brightest OLED; only two HDMI 2.1 ports
– Ideal for: PS5 owners, home theater fans, and anyone seeking a premium OLED under $1,200
Availability varies by retailer and the offer is listed as limited-time, so if this checks your boxes, it’s a strong opportunity to upgrade before holiday pricing shifts.
