Sony has unveiled a game-changing addition to its lens lineup with the introduction of the 28-70mm F2 G Master. This cutting-edge zoom lens offers an impressive constant F2 aperture, marking a first for Sony and greatly enhancing the capabilities of their already extensive E-Mount collection. Tailored for professional photographers and videographers, this lens stands out with its compact, lightweight design that doesn’t compromise on performance, making it a versatile tool for capturing breathtaking portraits, dynamic sports shots, and unforgettable wedding moments.
According to Yang Cheng, Vice President of Imaging Solutions at Sony Electronics Inc., achieving a balance between lightweight construction and superior image quality was a priority during the design process. The result is a lens that offers prime-level image quality in a more practical and portable package. It is a proud addition to Sony’s acclaimed G Master series, proving to be an innovative solution for professionals seeking top-tier performance without the bulk of carrying multiple prime lenses.
The lens boasts exceptional sharpness from corner to corner, even at the maximum F2 aperture throughout its zoom range. It features three XA (extreme aspherical) elements and three aspherical elements, working together to reduce optical aberrations. The inclusion of a floating focusing system ensures stability and supports a minimum focusing distance of just 14.8 inches. The result is stunning imagery with beautiful bokeh, enhanced by the lens’s 11-blade circular aperture unit.
Engineered for reliability, the 28-70mm F2 G Master employs four XD (extreme dynamic) linear motors, delivering smooth and responsive autofocus crucial for capturing fast-moving subjects. This lens is fully compatible with Sony’s Alpha 9 III cameras, supporting high-speed continuous shooting at up to 120 frames per second with autofocus and autoexposure tracking.
For video creators, this lens provides an impressive range and can handle anything from wide shots to tighter compositions. It minimizes focus breathing and pairs perfectly with Sony’s Breathing Compensation feature, supporting high frame rates up to 4K 120p and FHD 240p. The silent XD linear motors ensure that no operational noise is picked up during video capture, maintaining audio clarity.
Operational flexibility is at the forefront with features like Linear Response MF for precise manual focusing, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. The lens also features two customizable focus hold buttons and is engineered to withstand challenging environments with dust and moisture resistance and a fluorine coating for protection.
Available from December 2024, the 28-70mm F2 G Master is set to retail at approximately $2,899.99 USD. This lens promises to be a significant asset for professionals, offering outstanding performance in a sleek and portable form. Whether capturing stills or recording video, the 28-70mm F2 G Master is designed to exceed expectations, providing creative storytellers with the tools they need to bring their visions to life.
