SAP Appoints Verena Siow as Asia-Pacific President to Lead Regional Growth
SAP has appointed Verena Siow as president of its Asia-Pacific region, with the role taking effect immediately. The announcement, made on July 2, places Siow at the center of SAP’s regional strategy as the enterprise software company continues to support businesses across APAC in their digital transformation journeys.
Based in Singapore, Siow will oversee SAP’s operations across the Asia-Pacific market, a region known for its fast-growing digital economy, diverse business landscape, and strong demand for cloud-based enterprise solutions. In her new role, she will focus on helping customers create greater business value through SAP’s portfolio of software, cloud services, and intelligent business technologies.
Her appointment comes at a time when companies across Asia-Pacific are increasing investments in automation, artificial intelligence, data management, supply chain modernization, and enterprise resource planning solutions. As organizations look for more efficient ways to operate and compete, SAP’s role in supporting digital transformation remains a key priority.
Siow will be responsible for strengthening customer relationships, expanding SAP’s regional presence, and helping businesses use technology to improve productivity, resilience, and long-term growth. Her leadership is expected to support SAP’s continued momentum in APAC, where enterprises are rapidly adopting cloud platforms and integrated business software to stay competitive.
The Asia-Pacific region is one of the world’s most dynamic markets for enterprise technology. From financial services and manufacturing to retail, logistics, healthcare, and the public sector, organizations are seeking smarter digital tools to manage operations, improve customer experiences, and make faster data-driven decisions.
With Siow leading the region, SAP aims to deepen its commitment to customers and partners while helping companies unlock more value from digital innovation. Her appointment signals SAP’s focus on growth, customer success, and business transformation across one of its most important global markets.
