Samsung has recently launched the Galaxy S24 series, and the spotlight is shining on its AI-powered capabilities. To acquaint potential buyers with these advanced features, Samsung has set up Galaxy Studio pop-up stores across South Korea. These temporary outlets are designed to offer hands-on experience with the Galaxy S24’s AI functions to consumers. The studios are conveniently located at popular spots including Samsung Gangnam, Samsung Store Hongdae, Shinsegae Central City, and Yeongdeungpo Times Square, and will be operational for a month.
At Galaxy Studio, visitors have the chance to try out the new AI features of the Galaxy S24 first-hand. One highlight is the real-time live language translation for messages and voice calls, with the assistance of dedicated Galaxy Fan Curators. For professionals and students, the studios showcase the ability to summarize texts effectively using tools like Format, Summarize, and Translate in Samsung Notes. Also, the AI-powered Voice Recorder app demonstrates an effortless way to record, transcribe, and summarize meetings.
The Galaxy Studio also features a distinctive ‘Circle to Search’ spot, enabling users to learn more about items on the web or YouTube by simply encircling them to fetch additional information via Google. Additionally, visitors can take a closer look at the improved camera quality of the Galaxy S24, especially in low-light conditions, thanks to the ProVisual Engine’s AI enhancements. The studios also provide opportunities to explore Generative AI techniques for editing images and videos, driving a more interactive experience with AI technology in photography.
Samsung doesn’t stop there; they plan to collaborate with various brands and interests, including books, fashion, food, games, pets, and travel, to comprehensively demonstrate the AI functionalities of the Galaxy S24 series. An insightful video detailing these features is available online, where enthusiasts can watch the AI capabilities of the new devices come to life.
Emphasizing the relevance of the AI features in the Galaxy S24 series, Lim Seong-taek, Vice President of Samsung Electronics Korea, shared his thoughts. He remarked on the intention behind the Galaxy Studios, highlighting the aim for consumers to vividly experience the multifaceted AI functions and their potential to streamline and enhance everyday life. The Galaxy Studio, with its diverse spaces, is conceived to cater to individual preferences, offering a glimpse into the era of AI phones tailored to elevate one’s daily routine.
For those looking to witness the AI features of the Samsung Galaxy S24 series in action, the Galaxy Studio stands ready to welcome visitors and offer an immersive technological journey.






