Samsung is making strategic changes at the top-tier of its leadership, signaling a potential shift in how it manages key segments of its vast business empire. TM Roh, already at the helm of Samsung’s mobile division, has been tasked with additional interim roles across various sectors, as the search for a permanent successor continues.
This organizational shakeup comes after the recent and unfortunate passing of former Vice Chairman and co-CEO Han Jong-hee. Now, both the TV and smartphone businesses, previously managed by Han, fall under Roh’s jurisdiction during this transitional phase.
In parallel restructuring efforts, Samsung has appointed Won-joon Choi as the new Chief Operating Officer for its Mobile eXperience Business. Choi’s portfolio already includes responsibilities as the Head of R&D Office and Head of Global Operation Team within the same business unit, highlighting his expertise and the trust Samsung places in his leadership capabilities.
CEO Jun Young-hyun, who currently oversees the company’s overall operations, is steering Samsung through a challenging market landscape fraught with stiff competition and underperformance in certain sectors, notably the chip division. While questions about maintaining the dual-CEO structure linger, the board’s final decision is yet to be disclosed.
TM Roh, who took charge of Samsung’s mobile business in 2020, is credited with boosting the company’s shipment of innovative new devices. As competition heats up, Roh emphasizes the strategic development of AI-driven smartphones and upcoming foldable gadgets to capture new market opportunities. Balancing his new duties, Roh will also focus on the DX Division, which encompasses TVs, home appliances, and smartphones. This consolidation aims to provide seamless leadership continuity within the DX Division.
Samsung has also announced Cheolgi Kim as the new head for their Digital Appliances Business. These executive realignments reflect Samsung’s effort to maintain its market dominance and navigate the rapidly evolving tech industry.
