A close-up of an NVIDIA GeForce RTX graphics card installed in a computer case.

NVIDIA RTX 5080 and 5070 Ti Prices Surge by Up to $300 as Rumored 24GB RTX 5080 Looms

NVIDIA GeForce RTX 5080 and RTX 5070 Ti Prices Rise in China as GDDR7 Supply Tightens

Graphics card prices are climbing again in China, with NVIDIA’s GeForce RTX 5080 and RTX 5070 Ti 16GB models seeing notable increases at retailers and partner channels. The latest movement suggests that GPU buyers may be facing another round of higher pricing, driven largely by tightening memory supply and changing production priorities across the industry.

The GeForce RTX 5080 16GB has been hit the hardest. Recent market pricing in China had placed the card in the range of 12,700 to 13,500 yuan, but current spot prices have now moved up to around 14,500 to 15,000 yuan. That represents an increase of more than 2,000 yuan, or roughly $300.

The price jump appears to be linked to growing supply pressure upstream, especially around GDDR7 memory. As demand for advanced memory continues to rise, graphics card production is feeling the strain. DRAM manufacturers are increasingly focused on HBM memory, which is heavily used in AI hardware and delivers higher profit margins. That shift is making GDDR7 supply more difficult and expensive for consumer GPU makers.

The RTX 5070 Ti 16GB is also becoming more expensive. The card was previously trading around 9,000 to 9,150 yuan in China, but prices have now climbed to roughly 9,650 to 9,850 yuan. That is an increase of about 600 yuan, or close to $100.

The situation could become even more complicated if reports about the RTX 5080 16GB being phased out prove accurate. Some market chatter suggests NVIDIA may reduce or stop production of the 16GB version and shift attention toward a rumored GeForce RTX 5080 24GB model. If that happens, the newer 24GB variant is expected to carry a much higher price, with estimates in China reaching around 19,999 yuan, or approximately $3,000.

This potential transition is one of the reasons the existing RTX 5080 16GB is rising so sharply. If inventory of the current model becomes limited while demand remains strong, wholesalers and retailers are likely to continue raising prices.

Major board partners have already adjusted prices for multiple RTX 50-series graphics cards in China.

ASUS price changes include:

RTX 5080 16GB series: increased by 1,000 yuan across all models

RTX 5070 Ti 16GB, RTX 5070, and RTX 5060 Ti 16GB series: increased by 200 yuan across all models

RTX 5060 Ti 8GB series: increased by 100 yuan across all models

RTX 5060 8GB series: increased by 100 yuan across all models

Gigabyte price changes include:

RTX 5080 series: increased by 1,200 yuan across all models

RTX 5070 Ti and RTX 5070 series: increased by 200 yuan across all models

RTX 5060 Ti 16GB series: high-end models increased by 100 yuan, while lower-end models remain unchanged

RTX 5060 Ti 8GB and RTX 5060 series: increased by 70 to 200 yuan depending on the model

Other models remain unchanged for now

ASUS has also reportedly adjusted pricing on some AMD graphics cards, with increases ranging from 100 to 350 yuan, or roughly $20 to $50. This suggests the issue is not limited to NVIDIA GPUs alone, but is part of a broader pressure affecting graphics card components and memory supply.

The bigger concern for PC gamers and system builders is that these price increases may not stay limited to China. Historically, GPU price movements in Asian markets often appear in North American and European retail channels shortly afterward. If the current trend continues, buyers in the US and Europe could see higher RTX 5080, RTX 5070 Ti, and other RTX 50-series prices within the coming weeks.

With GDDR7 supply tightening and memory manufacturers prioritizing AI-focused HBM production, the graphics card market may remain under pressure for some time. Industry forecasts suggest memory supply constraints could continue for years, potentially lasting until 2028. If that prediction holds, GPU pricing may remain volatile, especially for higher-end models with large memory configurations.

For now, anyone planning to buy a GeForce RTX 5080 or RTX 5070 Ti may want to watch pricing closely. The latest increases in China could be an early sign of a broader global price adjustment across NVIDIA’s latest generation of gaming graphics cards.