Viral Millionaire Explains Why GTA 6 Could Be One of the Best Entertainment Deals Around
A British financial influencer and self-made millionaire, Mark Tilbury, has sparked a lively debate online after sharing an unusual but entertaining breakdown of the value of GTA 6. His argument is simple: when you look at the game through a cost-per-hour lens, buying Grand Theft Auto 6 may actually be a very reasonable entertainment purchase.
Tilbury’s calculation starts with an assumed GTA 6 price of $99.99. While Rockstar has not confirmed that exact figure, he uses it as a high-end example. If the main story takes around 80 hours to complete, that would put the cost at about $1.25 per hour of entertainment.
For players who go beyond the main campaign, the value becomes even stronger. GTA games are known for massive open worlds, side missions, hidden activities, collectibles, chaos, driving, exploration, and endless replayability. Tilbury suggests that players could easily spend 200 hours in GTA 6, especially if they take their time exploring the game world.
At 200 hours, a $99.99 purchase would work out to around 50 cents per hour.
That is the kind of math that many gamers are happy to hear.
Tilbury then compares GTA 6 with a common alternative: going out. If someone plays GTA 6 for four hours each evening, it would take 50 evenings to reach 200 hours. If that same person went out instead and spent around $100 per night on dinner, drinks, travel, or other activities, the total cost over 50 evenings would reach $5,000.
Of course, the comparison is partly humorous. Most people are not choosing between staying home with GTA 6 every night or spending $100 outside every evening. Still, the point lands because there is truth behind it. Video games can deliver a huge amount of entertainment for a relatively low one-time cost.
This is especially true for large open-world games. A $70 game that offers 50 hours of playtime costs about $1.40 per hour. If a player spends 100 hours with it, the cost drops to 70 cents per hour. Compared with movies, concerts, sports events, theme parks, restaurant nights, or subscription-heavy hobbies, gaming often provides impressive value.
That does not mean every expensive game is automatically worth buying. Critics of Tilbury’s argument point out one important detail: time spent is not the same as time enjoyed. A boring or frustrating game is not a good deal just because it lasts a long time. Quality matters as much as quantity.
But when it comes to GTA 6, many fans seem confident that Rockstar’s next open-world blockbuster will deliver. The Grand Theft Auto series has a long history of giving players huge maps, detailed worlds, memorable characters, and countless ways to spend time outside the main story. If GTA 6 follows that tradition, the cost-per-hour argument may be hard to ignore.
The viral discussion also highlights a bigger shift in how people think about gaming. For years, video games were often criticized as an expensive hobby or a waste of time. But as game worlds have become larger, richer, and more social, many players now see them as one of the most affordable forms of entertainment available.
GTA 6 will almost certainly be one of the biggest game releases of its generation. Whether the final price is $70, $80, $100, or somewhere else, players are already debating how much value they will get from it. And if the game delivers hundreds of hours of high-quality entertainment, Tilbury’s playful financial breakdown may end up sounding surprisingly sensible.
In short, GTA 6 might not be cheap at launch, but for players who plan to explore everything it offers, it could become one of the best entertainment bargains of the year.
