Hello Kitty is stepping into virtual reality with Hello Kitty Skyland, a new social VR game from indie studio Thirdverse set in the charming world created by Sanrio. Built for Quest VR and other major VR platforms, the game is targeting a late 2025 release and invites fans to explore a vibrant online world full of creativity, connection, and playful activities.
Before launch, Thirdverse is opening the door to early community involvement. A creator program is now accepting applications, offering select participants the chance to experience the game ahead of release and help shape development. Interested fans should follow the official channels to learn how to apply.
Set in a whimsical virtual world called SKYLAND, Hello Kitty Skyland is designed as a social hub where players from around the globe can meet, play, and express themselves. It blends the heartwarming charm of Sanrio’s beloved characters with the immediacy of VR, emphasizing multiplayer experiences that make full use of your hand controls. From crafting and customization to cooperative and competitive activities, the game aims to deliver a wide range of ways to play and connect.
Thirdverse is leaning into personalization and creativity as core pillars. Players can craft items, decorate a personal space, and customize avatars to reflect their style. The team emphasizes that this isn’t just a passive fan experience—it’s a living social world where you can dress up, collaborate with friends, and jump into activities that showcase the unique strengths of virtual reality.
Guiding the project is Masaru Ohnogi, CEO of Thirdverse and the game’s executive producer. Ohnogi previously produced the avatar-based communication platform TinierMe, which attracted more than five million users, particularly among teens in North America. That background in online social design is now being channeled into a fully immersive VR environment, evolving the Sanrio experience from PC screens to a next-generation virtual space.
One of Hello Kitty Skyland’s standout features is its dual-avatar system, designed to elevate both self-expression and movement in VR. Players can switch freely between two styles:
– A highly customizable humanoid avatar with extensive dress-up options for those who love to curate outfits and show off personal style.
– An original Sanrio-supervised avatar built for intuitive, dynamic movement across SKYLAND, making action-oriented VR play more fluid and natural.
This quick-switch approach encourages you to communicate in one moment and spring into action the next, without compromising either experience.
Key highlights at a glance:
– A social VR world set in SKYLAND, home to Sanrio characters and community-driven fun
– Multiplayer activities designed around hand-controlled interactions
– Deep customization for avatars and personal spaces
– Item crafting for creative play and progression
– Two avatar styles to balance fashion-forward expression and movement-centric VR gameplay
– Development for Quest VR and other major VR platforms
– Release window targeted for late 2025
– Creator program applications open now via official channels
Hello Kitty Skyland is shaping up to be a welcoming, lighthearted virtual destination that invites fans of all ages to play, create, and connect. With its blend of expressive customization, approachable social features, and VR-first design, it has the potential to become a cozy hangout for the global Sanrio community. Keep an eye on official updates as the team moves toward its late 2025 launch and continues to bring SKYLAND to life.
