The Google Pixel 10a has officially arrived in Japan, landing about a month after its global release. And to mark the launch, Google is giving Japanese buyers something they can’t get anywhere else: a Japan-only color called Isai Blue.
Isai Blue is a deep navy shade that becomes the fifth color option for the Pixel 10a lineup, joining the standard Lavender, Fog, Berry, and Obsidian models. Unlike the regular versions that appeared on store shelves on April 14, the Isai Blue edition is being offered as a limited release. It’s available for pre-order now and is scheduled to ship on May 20.
What makes this special edition even more meaningful is the collaboration behind it. Google developed the Isai Blue variant with HERALBONY, a creative company known for working with artists with disabilities. The result is a limited-run Pixel 10a that blends a distinctive finish with a launch package designed to feel more collectible than the standard retail box.
There are a few key things to know before you rush to order it. First, the Isai Blue Pixel 10a is only sold in a 256GB storage configuration. Second, it’s only available while supplies last, reinforcing that this is more of a special drop than a permanent new color.
Buyers who choose the Japan-exclusive Pixel 10a in Isai Blue also get extras that don’t come with the standard models. The package includes a special edition box, a custom bumper case, stickers, and a unique set of software themes and wallpapers that appear to be designed specifically to match the Isai Blue look.
Pricing in Japan starts at ¥79,900, and the exclusive color doesn’t change what matters most: the Pixel 10a still delivers the same core hardware aimed at people who want strong everyday performance. You’re getting a 6.3-inch AMOLED display, Google’s Tensor G4 chip, and 8GB of RAM—specs that keep the Pixel 10a competitive for users looking for a smooth Android experience, solid multitasking, and Google’s signature Pixel features.
For fans of Pixel phones in Japan, the Pixel 10a launch is already notable. But with the Isai Blue limited edition, Google is adding a rare combination of exclusivity, thoughtful collaboration, and a more personalized unboxing experience—making this version especially appealing for collectors and anyone who wants a Pixel that stands out from the usual color options.
