Boox is getting ready to unveil a fresh lineup of e-readers in China, and this time it’s not just about new devices—it’s also about a noticeably new look. After the recent debut of the Boox Leaf5+, the company has started teasing what’s coming next: the Boox Poke 7 series, officially set to be announced on May 21.
Early promotional images reveal that the Boox Poke 7 series will arrive in three colors: Blue, White, and Sand. It’s a notable shift for Boox, since many earlier Boox e-readers have typically stuck to safe, minimal shades like black or white. For readers who want an e-reader that feels a bit more personal (and less like another generic gadget), the new color options immediately make the Poke 7 series stand out.
The redesign isn’t just cosmetic. The back of the Poke 7 models features a ribbed texture, which should make the device easier to hold securely—especially during long reading sessions or when using it one-handed. That practical grip-focused design is paired with what appears to be a flush-front monochrome display, giving the front a clean, modern appearance.
Boox hasn’t shared technical specifications yet, so details like screen size, resolution, battery life, storage, and performance remain unknown for now. Still, the company is already opening the door for early buyers. Interested shoppers in China can pre-order the Boox Poke 7 series through Taobao, with promised early-bird perks, a price guarantee through the 618 shopping festival period, and priority shipping for those who reserve early.
While this announcement is currently focused on China, there’s a strong chance the Boox Poke 7 series will expand to other regions later. If that happens, it may arrive under a different product name—something Boox has done before with certain releases.
For e-reader fans who want something lightweight, comfortable to hold, and more stylish than the usual plain black slab, the Boox Poke 7 series is shaping up to be a launch worth watching as May 21 approaches.
