Bluesky has quietly rolled out its verification program, allowing users to apply for verified status. In a recent announcement, the company shared that “notable and authentic” accounts can now submit applications through an online form. Organizations are also invited to become Trusted Verifiers, giving them the power to authenticate other accounts. This initiative has been in testing with select organizations like The New York Times, Wired, and The Athletic.
However, the verification badge has stirred mixed feelings among users. Some liken it to the status symbol that verification became on Twitter, where it evolved into a perk for paid subscribers. Unlike Twitter, Bluesky offers additional verification methods, such as allowing users to self-verify by setting a domain as their username—a method already embraced by over 270,000 accounts.
The process for vetting verification requests remains somewhat ambiguous. Applicants need an active and complete profile and must represent a real entity while providing links to any official websites. Notability is judged based on indicators like professional recognition and media mentions, but specific criteria aren’t fully detailed.
Bluesky doesn’t guarantee a response unless an account is selected for verification, requiring manual review to ensure high-profile accounts are not overlooked. The move toward verification could affect Bluesky’s unique culture, differentiating it from platforms like Twitter and Threads, which often prioritize certain users.
In contrast, a Bluesky offshoot called Deer.Social is taking a more democratic approach, letting users choose their trusted verifiers. This model allows anyone to verify or be verified without centralized control, offering an alternative for those who prefer a different system.
For now, Bluesky hasn’t commented further on its verification plans.
