Backbone is adding a splash of color to mobile gaming with two Target-exclusive limited editions of its popular controllers: the Backbone Pro in Pink and the Backbone One in Purple. Both models keep the same features and pricing as their standard versions, but trade the usual black shell for soft, eye-catching pastels inspired by the cozy gaming trend.
Earlier this year, the Backbone Pro debuted as the brand’s most premium mobile controller with support for both Android and iOS. Until now, it was only available in black. That changes with the Pink Edition, a pastel makeover that keeps everything fans liked about the original while offering a gentler, more playful look. The Backbone One gets a similar treatment with the new Purple Edition—now the fifth color variant for the entry-level model since launch.
Unlike earlier special releases tied to specific games or platforms, these new colorways are all about vibe. Cozy gaming—think titles designed to relax and unwind—has surged in popularity, with games like Stardew Valley, Spiritfarer, Gris, and Sky leading the way. The Pink and Purple editions mirror that feel with soothing hues that look right at home next to your favorite chill titles.
What’s new and what stays the same:
– Models: Backbone Pro – Pink Edition; Backbone One – Purple Edition
– Compatibility: Works with both Android and iOS
– Design: Full pastel finishes with black thumbsticks and signature Backbone button on the Pro
– Features: Identical performance and controls to the standard versions
– Pricing: Backbone Pro – $169.99; Backbone One – $99
– Availability: Target exclusive; online starting October 5 and in stores October 6
– Positioning: Not tied to a specific game or platform; inspired by cozy gaming aesthetics
The Backbone Pro – Pink Edition blankets the controller in a pastel pink finish, keeping the thumbsticks and central button in contrasting black for a clean, modern look. The Backbone One – Purple Edition goes all-in on a pastel lavender tone that stands out without shouting. Both are limited editions, so availability is expected to be time-limited and stock may vary by location.
If you’ve been waiting to upgrade your smartphone controller or want a softer, more stylish complement to your favorite calm-and-cozy games, these Target-exclusive colorways offer a fresh way to play without sacrificing comfort, compatibility, or performance. With the same trusted ergonomics and mobile-first design, the only real change is how good they’ll look in your hands.
