ASUS sets sights on doubling India PC sales to 2 million units by 2030 with deeper push beyond metros
Taiwanese PC maker Asustek Computer, widely known as ASUS, is accelerating its expansion across India’s non-metro markets as it targets doubling device sales to as many as two million units by 2030. Already ranked as India’s third-largest consumer notebook brand, the company is looking past the big cities to tap the next wave of growth in tier-2 and tier-3 locations.
The move signals a stronger focus on wider availability, better accessibility, and closer engagement with customers outside major urban centers. As more students, professionals, creators, and gamers upgrade their devices, broader on-ground presence and distribution can help ASUS meet rising demand across price points and performance tiers.
India’s PC and laptop market continues to benefit from digital adoption in education, remote and hybrid work, and content creation. By deepening its footprint beyond metropolitan hubs, ASUS is positioned to offer a broader mix of everyday laptops and performance-focused notebooks to a wider audience, while strengthening after-sales service and localized support.
For consumers, this expansion should translate into more choice, more competitive pricing, and easier access to devices in nearby cities and towns. For the brand, the 2030 sales target underscores long-term commitment to India and a growth strategy built around scale, reach, and customer experience.
With a clear goal and a growing presence beyond the metros, ASUS is gearing up to play a bigger role in India’s PC market over the coming years.
