The tablet market experienced a significant upswing in 2024, marking a promising turnaround after several years of stagnation. With a total of 147.6 million tablets shipped globally, this growth represents a 9.2% increase compared to the previous year. The resurgence has been largely fueled by corporate upgrades, while consumer sales saw modest growth.
Apple continues to lead the charge as the world’s top tablet producer, shipping nearly 57 million iPads. Despite this strong performance, Apple’s growth rate was slightly slower compared to the rest of the market, with a 5.3% increase in sales. This resulted in a slight dip in their market share to 38.6%, partly due to price hikes for the new iPad Pro and a lack of updates for the budget iPad model.
Meanwhile, Samsung holds its ground as Apple’s closest competitor, securing the second spot with 27.8 million Galaxy Tabs sold, which translates to an 8.2% growth and an 18.8% market share.
The year was particularly favorable for Xiaomi, which saw its tablet sales soar by an astounding 73.1%. With 9.2 million tablets sold, Xiaomi overtook Amazon to become the fifth largest tablet manufacturer globally. Similarly, Huawei experienced impressive growth, selling over 10 million tablets, which allowed it to surpass Lenovo with a market share of 7.3%.
These impressive figures underscore a revitalized interest in tablets, driven by innovations and strategic upgrades. As technology continues to evolve, the tablet market seems poised for even more growth in the coming years, inviting both tech enthusiasts and casual consumers to explore their expanding options. The competition remains fierce, with market dynamics constantly shifting, creating an exciting landscape for technology companies and buyers alike.
