Apple is gearing up for a major leap in artificial intelligence in 2027, according to new details shared by Bloomberg’s Mark Gurman. The report paints a picture of a company preparing not only a far more capable Siri, but also a brand-new AI-focused wearable designed to compete in the next wave of consumer AI devices.
One of the biggest claims is that Apple is developing an internal AI chatbot project reportedly called “Campos.” This chatbot is described as a dedicated Siri-style conversational assistant intended to rival tools like ChatGPT, but more deeply integrated into Apple’s ecosystem. Rather than being positioned as a separate app, the large language model behind this Siri chatbot is expected to be built directly into Apple’s software experience.
A key technical detail is where the AI would run. Gurman suggests the Siri chatbot will rely on Google’s TPU hardware and cloud infrastructure. If accurate, this would signal that Apple is aiming for much heavier-duty AI compute than what’s expected from the nearer-term Siri upgrade, enabling more advanced capabilities and faster responses for complex requests.
This also connects to earlier reporting that Apple could be paying Google roughly $1 billion per year for licensing in order to deploy a massive custom Gemini model—reportedly around 1.2 trillion parameters—on Apple’s private servers. The idea behind this kind of arrangement is to handle more demanding AI tasks while still keeping privacy a core selling point, using methods described as encrypted and stateless processing so user data isn’t stored in a way that compromises privacy expectations.
Before the bigger 2027 push, Apple is still expected to roll out a revamped Siri sooner, potentially arriving with iOS 26.4. That update is expected to bring long-awaited improvements such as in-app actions, personal context awareness, and on-screen awareness—features designed to make Siri more useful inside apps and more aware of what you’re doing on your device.
However, Gurman emphasizes that the 2027 Siri chatbot would be fundamentally different from the version expected with iOS 26.4. The later chatbot is positioned as a much more powerful AI assistant, capable of doing significantly more than incremental voice assistant upgrades.
The reported feature list reads like a full-scale AI assistant: web searching, content generation (including images), coding help, and the ability to summarize and analyze information, including uploaded files. It’s also expected to use personal data to complete tasks and boost productivity, while improving search in a way that feels more intelligent and conversational. Another major capability in development is the chatbot’s ability to understand what’s on your screen—viewing open windows and on-screen content—then using that context to respond, take actions, and even adjust device settings.
Beyond software, Apple is also said to be planning a dedicated AI wearable in the form of a pin. Early sales expectations are reportedly ambitious, with initial targets around 20 million units, suggesting Apple believes this category could become a mainstream way for people to access AI throughout the day without constantly pulling out a phone.
If these plans come together, 2027 could mark a major turning point for Apple AI—one defined by a more capable Siri chatbot, deeper on-device and cloud AI integration, and a new wearable built around instant, always-available assistance.
