# Apple Dominates the OLED Tablet Market in Q2 2024 with a Massive 72 Percent Share
Apple has firmly established its leadership in the OLED tablet market, showcasing a formidable 72 percent market share in the second quarter of 2024. This significant margin puts it well ahead of other competitors in the industry. The introduction of the 11-inch and 13-inch M4 iPad Pro models has played a central role in reversing the trend of declining tablet sales for the company, and asserting its dominance in the market for tablets that feature OLED technology.
The OLED market for tablets has seen a robust growth with shipments hitting a record 4.11 million units, which marks an unprecedented 356 percent year-over-year growth. The 13-inch M4 iPad Pro led the charge as the most shipped tablet on a panel procurement basis for the second quarter in a row. Its popularity eclipses even the slightly smaller 11-inch version, with each model claiming a 36 percent share in the market.
The market outlook for tablets with OLED displays is impacted by Apple’s unprecedented performance. The Huawei MatePad Pro 13.2-inch holds a 5 percent market share, but Apple’s absence of a lower-priced OLED tablet option remains notable. Despite this, the broader iPad product line recorded a 24 percent year-over-year revenue increase during the company’s Q3 earnings call in 2024, signaling the highest growth among Apple’s product categories.
It’s interesting to note that Apple’s iPad range’s success in revenue is juxtaposed with an anticipated slight decline in shipments of 5 percent in the third quarter of 2024 compared to the second quarter. Yet, this is contrasted by a significant 169 percent year-over-year increase, with total shipments expected to reach 3.9 million units.
Maintaining this thriving pace, Apple is projected to keep the momentum of the M4 iPad Pro models. However, for sustained growth and market dominance, it is crucial that Apple extends OLED technology to more affordably priced models. While rumors suggest a possible transition for the iPad Air lineup to OLED screens in 2026, Apple seems set to continue leading the high-end segment of the market for the time being.
In conclusion, Apple’s commanding hold on the OLED tablet market space is clear, emphasizing the success of their strategic product launches and their ability to capitalize on cutting-edge display technology. Other manufacturers have considerable ground to cover if they hope to challenge Apple’s current market dominance in OLED tablets. With eyes on future developments and possible market shifts, it will be intriguing to see how competitors respond and what new innovations may surface in this dynamic industry.
