At the Mobile World Congress 2025 in Barcelona, TCL CSOT dazzled the tech world with its groundbreaking APEX display technology. This new innovation is set to redefine how we experience visuals, blending top-notch image quality with a commitment to sustainability and user well-being.
According to Jun Zhao, CEO of TCL CSOT, APEX is about more than stunning visuals. It aims to enhance viewers’ experiences by offering vibrant colors and incredible energy efficiency while also prioritizing eco-friendliness and ethical production standards. APEX stands for Amazing, Protective, Eco-friendly, and X-tending the Future—each representing a cornerstone of its innovative approach.
Under the “Amazing” category, APEX displays offer high contrast, expansive color ranges, and ultra-high resolutions, promising crisp visuals even under difficult lighting or angles. TCL CSOT’s 13-inch 4K AI tablet with a 144Hz refresh rate encapsulates this promise. Additionally, TCL CSOT has collaborated with Lenovo to introduce a 14-inch camera-under-panel OLED display—ushering in a new era of versatile design.
When it comes to eye health, APEX works to minimize eye strain, reducing blue light exposure and enhancing comfort. The WQHD mobile display with eye-protection features and a moth-eye biomimetic tablet exemplify this focus, bringing both innovation and health protection to MWC 2025.
Sustainability is a core pillar of APEX, with TCL CSOT focusing on low carbon emissions and energy efficiency. The world’s first low-power screen and VR display innovations cut power consumption significantly while enhancing performance. These advancements highlight the brand’s dedication to using environmentally sustainable materials wherever possible.
Emphasizing groundbreaking creativity, the “X-tending the Future” pillar of APEX merges technology with art, providing consumers with unique, customized visual experiences. The cutting-edge Inkjet Printing (IJP) OLED technology further emphasizes TCL CSOT’s commitment to innovation. Unlike traditional OLEDs, IJP OLEDs offer a consistent color quality, even at varying brightness levels, and significantly cut down carbon emissions and material wastage.
TCL CSOT’s dedication to elevating visual experiences through its sustainable, health-centric, and innovative APEX displays highlights its role as a leader in the global display sector. Established in 2009, the company continues to spearhead advances in display technologies, catering to a wide array of applications, from television to VR devices.
With a firm footing in sustainability and innovation, TCL CSOT’s APEX technology is not only about enhancing the viewing experience today but also shaping the possibilities for tomorrow. Expect this technology to be a game-changer in the industry, setting new standards for what consumers can expect from their screens.
