Anker Innovations is making a notable branding shift: the company is retiring the well-known Soundcore name and moving to a new identity that better reflects what the lineup actually includes. Announced in China, the change takes effect immediately, signaling a tighter, more unified brand strategy for Anker’s growing ecosystem of products.
According to Anker’s announcement shared via its social channels, Soundcore will be replaced by Anker Sound & Video. Along with the new name, Anker says account services and content updates for the rebranded lineup will be aligned with the official Anker account, suggesting a more centralized approach to product news, support, and marketing going forward.
The rebrand makes sense when you look at what “Soundcore” has become over the years. For many shoppers, Soundcore is synonymous with popular audio gear such as Bluetooth speakers, wireless earbuds, and headphones. But the brand umbrella hasn’t been limited to sound. Anker also sells its Nebula projectors under the Soundcore naming in some markets—products that are clearly about video as much as audio. By switching to Anker Sound & Video, the company is using a label that covers both categories and helps customers instantly understand what belongs in the lineup.
Anker is also trying to reassure current and future buyers during the transition. As the company moves from Soundcore to Anker Sound & Video branding, products labeled either Soundcore or Anker will continue to be sold. Shoppers shouldn’t expect any changes in quality, performance, or features simply because the name on the box is different—Anker says the products remain the same.
For now, the announcement has only been made in China, and Anker hasn’t officially detailed a rollout plan for other regions. Still, given Anker’s global presence and the practical benefits of consistent branding across product categories like audio and projectors, it wouldn’t be surprising to see the Soundcore name gradually phased out in more markets over time.
If you’re shopping for Anker speakers, earbuds, headphones, or Nebula projectors in the near future, the key takeaway is simple: you may start seeing “Anker Sound & Video” appear where “Soundcore” used to be, but the devices themselves should remain familiar.
