AMD Radeon GPU prices may rise again as new 10% increase is reportedly planned
AMD Radeon graphics cards could become more expensive once again, with a new report claiming that AMD has informed its board partners about another price adjustment. According to supply chain information shared through Board Channels, the company is preparing a 10% price increase for Radeon GPUs, with the change expected to affect GPU and memory bundle pricing supplied to add-in board partners.
This would mark yet another potential price hike for AMD Radeon GPUs this year. While the report does not clearly state whether older-generation graphics cards are included, the timing strongly suggests that the latest RDNA 4-based Radeon RX 9000 series could be the main focus. Recent industry chatter had already pointed to a possible Radeon RX 9000 price increase in the second half of the year, and this latest update appears to support that claim.
Earlier information suggested that AMD’s next adjustment could fall somewhere between 10% and 15%. The newest report narrows that figure down to a 10% increase. The change is reportedly being communicated to major AMD graphics card partners, including brands such as ASUS, XFX, and Sapphire.
The key detail is that AMD is said to be raising the cost of GPU and memory bundles shipped to its AIB partners. These bundles are essential for board makers when producing custom Radeon graphics cards, so any increase at the supply level can eventually affect retail pricing.
For now, it remains unclear whether board partners will fully pass the added cost on to consumers. Some manufacturers may absorb part of the increase temporarily, while others could adjust pricing quickly depending on inventory, demand, and regional market conditions. However, if production costs rise by 10%, buyers should be prepared for the possibility of higher Radeon GPU prices in the near future.
The situation comes at a time when memory pricing, especially VRAM, continues to climb. Rising memory costs have become a major pressure point across the graphics card market, affecting both AMD and its competitors. Even though current reports focus only on Radeon GPUs, the broader market trend suggests that graphics card pricing could remain unstable for a while.
There is no confirmed information in this report about NVIDIA GeForce RTX 50 series pricing. Previous industry claims suggested that NVIDIA had not yet planned a fresh price increase, but continued VRAM cost pressure could still influence future pricing decisions.
For PC builders and gamers, this means the window to buy a Radeon graphics card at current prices may be shrinking. Those considering an upgrade to a Radeon RX 9000 series GPU may want to watch prices closely over the coming weeks, especially if retailers begin adjusting listings in response to higher supply costs.
If the reported 10% increase goes into effect this month, AMD Radeon GPU buyers could see noticeable price changes soon, particularly on custom models from major board partners.
