AMD beats NVIDIA in Amazon US GPU unit sales for October, but NVIDIA still leads in revenue
AMD had a surprisingly strong month on Amazon US in October, outselling NVIDIA in total graphics card units despite NVIDIA continuing to generate more revenue overall. The latest GPU sales figures show a noticeable shift in buyer behavior, with more shoppers choosing Radeon cards as high-end GeForce models become increasingly expensive or difficult to find.
According to October 2026 Amazon US GPU sales data, AMD sold close to 9,200 graphics cards during the month. NVIDIA followed closely with around 8,900 units sold. The gap is small, but it is still significant because Amazon US has often leaned heavily toward NVIDIA, especially after the launch of the GeForce RTX 50 series.
The main reason behind AMD’s lead appears to be pricing. AMD graphics cards had an average selling price of about $915, while NVIDIA’s average selling price was much higher at around $1,313. That difference matters, especially in a market where many PC builders and gamers are becoming more cautious about spending on new hardware.
NVIDIA still came out ahead in total revenue because its premium GPUs, including models such as the RTX 5080 and RTX 5090, carry much higher price tags. However, those same prices also seem to be pushing many buyers toward more affordable alternatives. As a result, AMD gained momentum in unit sales by offering stronger value across several price segments.
The Radeon RX 9070 XT was the standout product of the month. It became the best-selling graphics card on Amazon US in October, with roughly 3,300 units sold. That is a major win for AMD, especially when compared with the RTX 5070 Ti, which sold only about one-third as many units.
The GeForce RTX 5070 also struggled to cross the 2,000-unit mark. Meanwhile, the RTX 5060 Ti performed better in volume, landing in second place with around 2,250 units sold across its 8GB and 16GB versions. AMD’s Radeon RX 9060 XT followed closely in third place with about 2,150 units sold.
These numbers suggest that buyers are increasingly prioritizing value over flagship performance. Instead of chasing the most powerful GPUs available, many gamers are choosing mid-range and entry-level graphics cards that offer better pricing and more practical performance for everyday gaming.
One of the more surprising trends was the strength of lower-end GPUs. Intel’s Arc A380 reportedly sold about 500 units, while NVIDIA’s flagship RTX 5090 managed only around 150 units. Limited RTX 5090 availability likely played a role, but the result still highlights how far demand has shifted away from ultra-expensive graphics cards.
The RTX 5080 appears to be benefiting from the RTX 5090’s limited supply, selling more units than the RTX 5070 Ti. Even so, NVIDIA’s higher-end cards remain difficult for many buyers to justify due to elevated prices.
Intel also had a stronger month than usual in the GPU market. Cards such as the Arc B570, Arc B580, and Arc Pro models helped lift Intel’s share to around 6.22%. While Intel is still far behind AMD and NVIDIA, its growing presence in budget and workstation-focused graphics cards shows that buyers are becoming more open to alternatives.
Overall, October’s Amazon US GPU sales paint a clear picture of the current graphics card market. NVIDIA still dominates revenue thanks to expensive high-end GPUs, but AMD is winning more buyers with competitive Radeon pricing. With the Radeon RX 9070 XT leading the charts and budget-friendly GPUs gaining traction, the market appears to be shifting toward affordability, availability, and value rather than pure flagship performance.
