AMD Radeon graphics cards could soon get more expensive, as board partners reportedly prepare another round of price increases expected to land later this quarter.
The main driver is the same issue that’s been weighing on the PC hardware market for months: rising memory costs and limited supply. With DRAM constraints continuing, GPU makers are facing higher component expenses, and those costs are increasingly being passed down the chain.
According to industry chatter shared by Board Channels, AMD and its partners already pushed through a 5–10% increase back in January 2026. Now, a second hike is said to be planned for the February–March window, suggesting the first quarter may bring another noticeable jump for many Radeon models.
This situation is also influencing buying behavior across the supply chain. Distributors have reportedly been stocking up on inventory after the initial increase, aiming to protect margins and avoid getting squeezed by the next cost bump. While that may help distributors and retailers manage profitability, it can create a frustrating side effect for shoppers: pricing pressure that doesn’t ease up, and the potential for an “artificial shortage” effect as sellers hold inventory and wait for the next increase.
How big could the next increase be? The report doesn’t give an exact number, but it’s expected to be another incremental bump similar to January—often estimated in the 5–10% range. The broader pricing strategy also appears to be aligning AMD cards closer to comparable NVIDIA models. Since many NVIDIA GPUs have already climbed well beyond their suggested pricing in the market, matching that “competitive” level could still mean higher prices for consumers, especially at major online retailers where gaming GPUs from both brands have been trading above MSRP.
Looking further ahead, the outlook remains uncertain. With early 2026 already showing continued cost pressure, it’s difficult to predict when GPU pricing will normalize. If memory shortages and elevated DRAM/NAND pricing persist, the market could stay volatile for some time—meaning anyone shopping for a Radeon GPU in the coming months may want to watch pricing trends closely and factor potential increases into their buying decision.
