X is reshaping its premium offering for organizations, splitting the former Verified Organizations program into two clear paths: Premium Business for companies and Premium Organizations for governments and multilateral institutions. Each tier comes with distinct verification and tools tailored to how different entities use the platform.
Premium Business is built to help companies grow on X. Subscribers get a gold checkmark to boost credibility, affiliate badges to elevate visibility across teams and partners, advanced impersonation protection, and faster human support. The package also includes hiring tools, real-time brand and industry monitoring, access to SuperGrok, and more.
To fit different stages of growth, Premium Business comes in three tiers:
– Basic — $200 per month. The essentials to establish your presence on X.
– Full Access — $1,000 per month. Adds affiliates, fast support, priority handles, impersonation defense, and early access to new features.
– Enterprise — Custom pricing. Advanced tools, dedicated account management, and maximum support tailored to your goals.
X is also rolling out new options for handles. Premium Business subscribers will get access to priority handles, a pool of inactive usernames available at no additional cost. A separate marketplace will offer especially rare or high-value inactive handles for purchase.
For public sector and multilateral entities, Premium Organizations delivers a grey checkmark and the features needed to manage official communications at scale. This plan is priced at $1,000 per month.
To encourage adoption, X is offering a limited-time promotion: eligible subscribers can receive 100% of their subscription fee back as advertising credits.
The message from X is clear: the platform wants to be the place where brands and institutions build influence and speak directly to the audiences that matter. With a new $200 entry point and expanded premium tiers, the company is also positioning these subscriptions as a more meaningful revenue stream while its ads business evolves.
Key takeaways for searchers:
– X Premium Business pricing: $200 Basic, $1,000 Full Access, custom Enterprise
– X Premium Organizations pricing: $1,000 per month with a grey checkmark
– Features include gold checkmarks, affiliate badges, impersonation defense, faster support, hiring tools, brand monitoring, access to SuperGrok, and upcoming priority handles and a handle marketplace
– Limited-time offer: up to 100% of subscription cost back in ad credits
If you’re a small business, startup, or global brand, Premium Business is designed to accelerate growth, tighten security, and improve discoverability on X. For governments and multilateral bodies, Premium Organizations establishes verified authority and streamlined communication with the public.
