Roblox Unveils New AI Game Creation Tools, Web Play, Creator Wallet, and Cross-Platform Expansion
Roblox is taking a major step toward making game development faster, easier, and more accessible for creators around the world. At its annual Roblox Developer Conference, the company announced a wide range of new features designed to help developers build games with less friction, reach players on more platforms, and manage their earnings more efficiently.
One of the biggest announcements is the wider rollout of Roblox’s generative AI game creation feature, called Build. The tool allows users to create Roblox experiences using natural language prompts, making it possible to generate game ideas and environments without needing advanced coding knowledge. After an initial launch in New Zealand, Build is now expanding to Serbia and Singapore.
Roblox is also improving Build with several new features. Creators will get desktop access for a larger workspace, a new asset library, and more iterative control over the creation process. Later this year, Roblox plans to add prompt-based scene generation, allowing users to describe a scene and have the platform help bring it to life. This feature is also expected to expand into Roblox Studio, giving more experienced developers additional AI-powered tools.
The company is not just focused on making game creation easier. It also wants Roblox games to be available in more places. Creators will soon be able to publish their games as standalone apps across mobile devices, PCs, and consoles, while still using Roblox as the underlying game engine. By the end of the year, players will also be able to join Roblox experiences directly in a web browser through a simple link.
This marks a major shift for Roblox. Instead of only bringing players into the Roblox app, the company is working to expand the reach of creator-made games beyond its traditional platform. For developers, this could mean more visibility, more players, and new ways to grow their communities.
Roblox is also upgrading non-player characters, or NPCs, with more advanced capabilities. Later this year, NPCs will be able to playtest games, helping creators identify issues and improve gameplay before launching updates. This could be especially useful for smaller development teams that need faster testing tools.
Another practical addition is offline mode. Creators will be able to let players continue enjoying their games even when they have a weak or unstable internet connection. This feature could make Roblox experiences more accessible in areas where reliable connectivity is a challenge.
Players are getting new social features as well. Roblox is introducing a Friends chat tab that follows users across games, making it easier to stay connected while moving between experiences. Voice typing support is also being added, giving players another way to communicate quickly.
Discovery is another area receiving attention. Roblox is improving its recommendation algorithm so that younger users are more likely to see shorter games, while older users may be shown experiences with longer play sessions. The goal is to match players with content that better fits their habits and preferences.
Roblox is also adding new tools for 2D game creation. Developers will be able to build 2D experiences using an orthographic camera, animated image containers, and direct sprite-sheet imports for animation. These updates could help attract creators interested in traditional 2D game styles, expanding the range of games available on the platform.
The company is also enhancing its Moments vertical feed. Soon, players will be able to tap on any avatar shown in a clip and purchase items directly. This could create new opportunities for avatar item sales and make discovery more interactive.
For creators, Roblox is introducing new financial tools designed to make earnings easier to access and use. The company says developers have earned more than $5 billion on the platform since 2013, with $1.7 billion earned in the last 12 months alone.
A new Roblox Wallet will allow eligible creators to receive real-money payouts by the end of each business day. Users will also be able to transfer funds to external bank accounts. The wallet will initially be available to U.S. users aged 18 and older, with plans to expand globally in the future.
Roblox also teased a Roblox Card, expected to launch next year. The card will allow creators to spend their earnings wherever the card is accepted, giving developers more flexibility in how they use the money they make from the platform.
These announcements show that Roblox is positioning itself as more than just a gaming platform. It is becoming a broader creation ecosystem, combining AI-powered development, cross-platform publishing, social features, monetization tools, and creator-focused financial services.
Roblox founder and CEO David Baszucki said players spent more than 29 billion hours on the platform in the last quarter across 180 countries. With new tools for developers and more ways for players to access games, Roblox is clearly aiming to increase engagement both inside and outside its main platform.
