OnePlus has recently acknowledged that it provided incorrect storage specifications for its OnePlus 12R model, potentially misleading buyers regarding its performance capabilities. The storage speeds of a smartphone, which can significantly impact the device’s overall performance for both routine tasks and more intensive activities like gaming and video editing, usually don’t receive as much spotlight as other components, but they are nonetheless critical for the user experience. Generally, flagship Android smartphones now employ UFS 4.0, the current standard for internal storage, which offers double the speed and approximately 50% more efficiency than its predecessor, UFS 3.1.
In its marketing, OnePlus originally stated that the higher storage versions of the OnePlus 12R would leverage UFS 4.0, just like all variants of its premier OnePlus 12 model. This would have meant swift performance akin to the company’s flagship offerings. However, benchmark analysis demonstrated that the OnePlus 12R exhibits slower read and write speeds compared to the OnePlus 12 across all models. After users began voicing their dissatisfaction on social media, OnePlus COO Kinder Liu confirmed the discrepancy, clarifying that in fact, all models of the OnePlus 12R use UFS 3.1 storage and not the UFS 4.0 as initially advertised.
UFS 3.1 Storage in OnePlus 12R Raises Customer Concerns
Although the OnePlus 12R’s price point generally aligns with the expectations for a phone with UFS 3.1 storage, the incorrect advertising has sparked criticism, especially from those customers who place significant importance on technical specifications when selecting a new phone.
OnePlus has not yet disclosed any plans to offer compensation to affected customers or to lower the price of the OnePlus 12R for prospective buyers. The outcome of this situation remains to be seen as it is unclear whether OnePlus will address the issue head-on or attempt to move past the controversy without offering restitution, a path that wouldn’t negatively impact their financials.
