ROG Xbox Ally pricing is finally official, and it’s higher than many expected. Asus confirmed that the Windows 11 gaming handheld will start at $599.99 in the US, while the higher-end ROG Xbox Ally X with AMD’s Ryzen Z2 Extreme chip lands at $999.99. Pre-orders begin soon at multiple retailers, with shipments slated for October 16. In the US, the Ally X is currently a Best Buy exclusive.
Regional pricing
– Europe: €599.99 / €899.99
– UK: £499.99 / £799.99
– Canada: $799.99 CAD / $1,299.99 CAD
– Australia: $799.99 AUD / $1,599.99 AUD
These MSRPs come after months of speculation and a delayed reveal that many assumed would happen around Gamescom 2025. Earlier retail signage had hinted at $549.99 and $899.99 in the US, but the final numbers are higher, possibly reflecting shifting economic conditions and tariff considerations. For European buyers, the new prices align with recent leaks.
What you get with each model
– Both handhelds feature 7-inch 1080p 120 Hz displays and the new Xbox full‑screen experience designed for Windows 11.
– ROG Xbox Ally (base model): Designed as the more affordable entry point into portable PC gaming with Xbox features.
– ROG Xbox Ally X: Upgrades to the Ryzen Z2 Extreme APU for stronger performance, increases memory to 24 GB of LPDDR5X, and doubles storage to a 1 TB SSD.
How they stack up against rivals
– The ROG Xbox Ally X must win over enthusiasts tempted by OLED alternatives like the latest Lenovo Legion Go 2.
– The entry-level Ally faces pressure from the Steam Deck LCD, which has dipped as low as $319.99 during recent promotions.
– If you’re holding out for broader software support, the revised Xbox-style Windows gaming UI is expected to roll out to more handhelds in 2026.
Buying advice
– Choose the ROG Xbox Ally if you value price and plan to play less demanding titles at 1080p with high refresh support.
– Step up to the ROG Xbox Ally X if you want more headroom for modern games, extra RAM for multitasking, and the convenience of 1 TB of storage out of the box.
– If an OLED screen is a must-have, consider competing models—but weigh their prices and specs carefully against the Ally X.
Bottom line
Asus has set clear tiers for its Xbox-integrated handhelds: a competitive $599.99 entry model and a premium $999.99 performance option. With pre-orders imminent and an October 16 release, gamers now have enough detail to budget, compare specs, and decide whether to lock in a unit or explore alternatives in the fast-moving handheld gaming market.
