LinkedIn Testing TikTok-Style Feature for Enhanced Professional Engagement
In a bid to modernize its platform and capitalize on the trending format revolutionized by TikTok, LinkedIn is trialing a new short-form video feed feature. This innovation positions LinkedIn alongside a host of other social applications like Instagram, YouTube, Snapchat, and Netflix, all of which have embraced short-form content to align with the preferences of contemporary users.
The debut of LinkedIn’s video feed component was noticed by strategy director Austin Null—a prominent figure within the influencer agency realm. Null even demonstrated the function via LinkedIn, revealing its location in the app’s navigation area, manifested under a novel “Video” tab. Users can effortlessly access a vertically oriented stream of concise videos, enabling them to interact through likes, comments, or by sharing content with their network.
The objective is to differentiate itself from other platforms by concentrating solely on career-related subjects consistent with LinkedIn’s professional focus. Unlike the generalist approach of comedy or lifestyle videos seen elsewhere, LinkedIn is honing in on the appetite for vocational insights and career guidance.
Video content has reportedly been gaining traction amongst LinkedIn’s community, with members showing a preference for video as a medium for professional learning and networking. In recognition of this trend, LinkedIn is piloting the feature to enhance video visibility and user engagement on the platform.
While the new feed will inevitably provide creators with a fresh avenue for showcasing their work—particularly those generating content around career advice, job-hunting, and professional growth—it is not yet widely available as it remains under preliminary testing. There is speculation that LinkedIn could potentially introduce monetization options in the future, incentivizing content creation on its platform.
This feature introduction aligns with the broader movement of career-focused influencers accruing audiences on TikTok, something LinkedIn’s new feed could capitalize on by offering an alternative platform tailored for professional content.
LinkedIn’s innovation in the video content sphere brings both opportunities and challenges. It offers creators a new outlet to reach an audience seeking professional development, though some LinkedIn users might be skeptical, viewing it as yet another influx of short-form video content amidst the saturation found in other popular apps.
