Ferrari’s supercar sales are accelerating in Taiwan, and this might be partly thanks to the frequent visits by the company’s CEO, Benedetto Vigna. Industry insiders note that Vigna stands out as one of the rare top executives from leading global automakers who makes regular trips to Taiwan. This hands-on approach could be playing a crucial role in driving the brand’s growing popularity and success in the region. As more Taiwanese car enthusiasts lean towards luxury and performance vehicles, Ferrari’s increasing presence is carving out a significant niche in the local market.
