Apple is making significant strides in the entertainment world, aiming to leave a mark by pursuing exclusive streaming rights for Formula 1 races and solidifying its place in film with Apple Studios. The tech giant’s release of “F1: The Movie” on June 27, 2025, turned out to be an instant sensation, surpassing previous hits like “Killers of the Flower Moon” and “Napoleon.” This achievement not only boosted Apple’s presence in sports entertainment but also had a positive impact on its stock performance. Starring Brad Pitt, the film recently crossed the $500 million mark at the box office.
Competing fiercely with Warner Bros.’s Superman reboot, which raked in $502 million globally after two weeks, Apple’s film has now achieved $509 million in revenue worldwide. This makes it Apple’s most successful theatrical release to date, a major win for the company’s cinematic ambitions.
This racing drama stands as a key moment for Apple, highlighting its ascent in the film industry. Earlier, it outperformed Ridley Scott’s “Napoleon,” which earned $221 million in 2023, cementing its status as a global hit and further establishing Apple’s influence among big-screen blockbusters.
Director Joseph Kosinski hinted at the potential for a sequel, possibly featuring Tom Cruise, highlighting how this success is just the beginning of Apple’s journey into theatrical entertainment. Financially, the movie is expected to more than cover its expenses, turning a substantial profit.
With the buzz surrounding “F1: The Movie,” Apple is also exploring the possibility of acquiring exclusive streaming rights for Formula One races to enhance Apple TV’s sports offerings, broadening its reach in the entertainment sector.
