Apple One price increase hits Family and Premier plans across parts of Europe
Apple has raised the monthly cost of select Apple One subscription bundles in several European markets, affecting customers who use the Family and Premier plans. The new pricing applies immediately to new subscribers, while existing users will see the higher rate on their next billing renewal.
The Apple One Family plan is now more expensive in Belgium, Bulgaria, Czechia, Denmark, Hungary, Latvia, Malta, Portugal, Slovakia, Slovenia, Spain, and Switzerland. The Apple One Premier plan has also gone up, but only in Portugal, Spain, and Switzerland.
For now, the Apple One Individual plan remains unchanged.
The increase is roughly €2 per month in many of the affected regions, though the exact amount varies depending on local currency, taxes, and market pricing. In Spain, the Apple One Family plan now costs €27.95 per month, while the Premier plan has risen to €36.95 per month. In Portugal, the Family plan now costs €23.95 per month, and the Premier plan is priced at €32.95 per month.
Apple One bundles several Apple services into a single monthly subscription. The Individual plan includes Apple Music, Apple TV+, Apple Arcade, and 50 GB of iCloud+ storage. The Family plan includes the same main services but increases iCloud+ storage to 200 GB and allows sharing with family members. The Premier plan offers the most complete package, adding 2 TB of iCloud+ storage, Apple Fitness+, and Apple News+ in supported regions.
This latest Apple One price increase follows earlier subscription hikes in 2026. Apple previously raised the cost of Family and Premier plans in markets such as the United States, Australia, Canada, and the United Kingdom. The Individual plan also became more expensive earlier this year in countries including the United States, Brazil, Chile, and Mexico.
The move reflects Apple’s continued focus on growing revenue from its services business, which includes subscriptions like iCloud+, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, and Apple News+. However, for households already paying for multiple digital services, even a small monthly increase can add up over time.
For Apple users who rely heavily on iCloud storage, music streaming, video content, and family sharing, Apple One may still offer better value than subscribing to each service separately. Still, the latest price hike may encourage some customers to review which Apple services they actually use and whether the Family or Premier plan remains the best option for their needs.
