Adobe to Acquire Topaz Labs to Strengthen AI Photo and Video Editing Tools
Adobe is expanding its push into AI-powered creative software with the acquisition of Topaz Labs, a company known for advanced image and video enhancement tools used by photographers, filmmakers, designers, and professional creative teams.
Topaz Labs has been building photo and video improvement software for more than 20 years. Its tools are widely used for tasks such as sharpening images, reducing noise, improving video quality, restoring old footage, and enhancing low-resolution content. The company also earned an Emmy last year for its production technology, highlighting its growing reputation in professional media workflows.
In recent years, Topaz Labs has moved deeper into artificial intelligence with its own models, including Astra for AI video upscaling and Wonder for image retouching and enhancement. The company has also worked on technology designed to help large video AI models run more efficiently on consumer-grade GPUs, which could make powerful editing features more accessible to everyday creators.
Adobe said Topaz Labs will become part of its creative business. The company plans to bring Topaz’s AI models into Adobe Firefly, its AI-focused creative app, as well as other Adobe image and video editing products. Adobe also said Topaz’s tools will continue to be available as standalone services through the Topaz Labs website.
Deepa Subramaniam, vice president of product marketing for Creative Cloud at Adobe, said Topaz Labs’ technology can help professionals who blend real-world footage with AI-generated clips. Its tools can be used to sharpen details, remove visual noise, upscale video, and restore archival material, making it useful across film production, photography, design, and enterprise creative work.
Subramaniam also noted that Topaz Labs has strong experience in optimizing large AI models to run directly on devices. That capability could help Adobe deliver faster, more responsive AI features while reducing the cost and complexity of advanced creative tools.
The deal comes as Adobe faces increasing competition in the creative software market from platforms focused on design, video editing, and AI-assisted content creation. Adobe has been adding artificial intelligence features across its Creative Cloud apps and has positioned Firefly as a major part of its future strategy.
By acquiring Topaz Labs, Adobe aims to keep more creators inside its ecosystem by offering powerful AI enhancement features directly within its own products. For users who rely on Adobe software for editing images, videos, and creative assets, the move could bring more seamless access to high-end upscaling, restoration, and retouching tools.
Adobe said the acquisition is expected to close in the second half of 2026.
